Morris Fuller Benton
Type Designer
Articles & interviews3
- STUDIO OKGO builds storybook-inspired identity for Seoul’s Café Ephemera
Seoul-based STUDIO OKGO rebranded Café Ephemera through a storybook universe titled “Coffee Boy and the Three Rabbit Knights,” translating three coffee-bean profiles into distinct rabbit knight guilds. The identity combines vintage-style illustration, Century Old Style and Pretendard typography, pop-oriented orange and yellow accents, packaging, signage and collectible coffee labels designed to become bookmarks. The studio used Midjourney and Sora to develop its own hand-drawn concepts, then manually refined the resulting imagery.
- AND ASSOCIATES Shapes Proper Dirty FW22 With Theatrical Art Direction
AND ASSOCIATES developed the concept, art direction, graphics and prints for Proper Dirty's FW22 collection, A Butterfly Dream. Drawing on playwriting and theatre, the identity uses a split custom wordmark inspired by the Odeon in West Vancouver, alongside Franklin Gothic and Production Type's Sainté Colombe. Proper Dirty's Vancouver team executed the campaign from the studio's initial direction.
- Ben Mingo, Abraham Campillo, Aristide Benoist Return for Waka Waka Collection No. 2
The Brand Identity highlights the collaboration between designer Ben Mingo, photographer Abraham Campillo, and developer Aristide Benoist for Waka Waka’s Collection No.2. The project, led by Japanese designer Shin Okuda, presents a minimalist identity and website reflecting the furniture brand’s focus on proportion and simplicity. The team used Radim Pesko’s Agipo and Century Schoolbook typefaces to echo the geometric qualities of the collection’s birch plywood chairs.