Molly Baz
Other · Cookbook Author · Founder
Articles & interviews
- Shelf Life 076: Breast Milk as a Marketing Stunt And Why Brands Are Tapping Into (What Shouldn't Be) Taboo
The article discusses how brands like OddFellows and Frida are using provocative, taboo-related themes—such as breast milk—to spark conversation and attention in marketing. It highlights a recent 'breast milk ice cream' campaign and references Molly Baz’s controversial lactation cookie billboard, exploring how brands are testing cultural boundaries around women’s bodies.
- "Bentzion Goldman Forecasts Branding Trends for the New Year"
In this Creative Boom insight piece, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and forecasts what’s next for 2025. He identifies a shift from 'dopamine design' and AI saturation toward tactile, world-building, and playful branding approaches. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these emerging directions.
- "Bentzion Goldman Predicts Branding Trends for the Year"
In this Creative Boom feature, Bentzion Goldman, senior designer at Mother Design, reflects on branding trends from 2024 and predicts what’s next for 2025. He identifies a shift from 'dopamine design' and silliness toward tactile, immersive, and playful brand experiences. The article highlights examples from studios like Koto, Porto Rocha, and Little Troop that embody these evolving approaches.
- Molly Baz Launches Disruptive Mayo Brand Ayoh with CENTER Design
Creative Boom reports on CENTER's brand identity for Molly Baz's new mayo brand Ayoh. The design draws inspiration from classic American diners and delis, featuring custom lettering, a playful mascot, and a vibrant color palette that stands out in the condiment category. The project reflects Baz’s bold personality and CENTER’s ability to blend nostalgia with modern appeal.