
Multiple designers or career changes detected for this name. Profiles below are grouped by studio association.
Co-Founder · Creative Director · Advisor · Designer
Lots of creatives have a password-protected part of their portfolio.
Adding a list of client names or logos is another workaround.
You just need to educate them on what you can offer.
If they have a “culture-fit”, ask them to describe it.
Use your connections to your advantage.
You need to be loud online.
You’ve got to look out for number one
Just ensure the details are taken care of
Remind them that we’re not looking to replicate what someone else has already done
You’re not in exile, you’re on the forefront of a change that hasn’t happened yet.
Katie Cadwell, co-founder of Lucky Dip, offers advice on how creatives can build a strong portfolio when their best work is under NDA. She suggests using password-protected sections, listing client names, and including personal passion projects to demonstrate skills. The article is part of the 'Creative Career Conundrums' series from If You Could Jobs, offering guidance for professionals navigating creative career challenges.
This article from the 'Creative Career Conundrums' series by If You Could Jobs features advice from Katie Cadwell, co-founder of Lucky Dip, on how designers can gain clients’ trust for larger projects. Cadwell suggests reframing client perceptions by overdelivering and demonstrating broader creative capabilities through expanded deliverables and proactive ideas.
Author
Sadly, there is an assumption that just because you’re a great creative, you’ll make a great manager
Focus on bettering the studio output overall
The classic phrase that someone has ‘too much experience’ really shouldn't be relevant in our industry.
What message are we sending them?
Katie Cadwell’s weekly Creative Career Conundrums column for If You Could Jobs explores what it means to be a creative director without a team to manage. She discusses how leadership and management skills can be developed even in small teams, offering practical advice and resources for creatives looking to strengthen their directing abilities. The piece highlights the gap in management training among creative directors and encourages proactive learning.
This article from It’s Nice That’s Creative Career Conundrums series, written by Katie Cadwell, addresses how introverted designers can navigate workplaces that reward extroverted behavior. Cadwell, co-founder of Lucky Dip, offers advice on making one’s impact visible, finding environments that value different working styles, and assessing cultural fit during job searches.
This article from It’s Nice That’s 'Creative Career Conundrums' column, written by Katie Cadwell, offers advice to a mid-career professional seeking to transition into graphic design. Cadwell encourages leveraging existing industry experience, learning design fundamentals through courses like Shillington or online resources, and mastering tools such as Adobe and Figma. She emphasizes that stepping down to a junior role can be a strategic move toward becoming an art director within a decade.
In this edition of Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, offers advice to emerging designers on how to attract collaborations with major brands. She emphasizes the importance of online visibility, passion projects, networking, and finding indirect routes into big-name opportunities. The piece encourages creatives to focus on growth and consistency rather than comparison.
In this edition of Creative Career Conundrums, Katie Cadwell advises a designer on how to set boundaries when asked to act as the public face of their studio online. She emphasizes the importance of protecting one’s personal brand, offering strategies to engage professionally without compromising authenticity. The piece underscores the value of personal branding and self-advocacy in creative careers.
Katie Cadwell, co-founder of Lucky Dip, offers practical advice on portfolio formats in the latest Creative Career Conundrums column from If You Could Jobs. She emphasizes that strong content matters more than flashy presentation, encouraging designers to choose formats that best showcase their work while keeping usability and clarity in mind.
This article from It’s Nice That’s 'Creative Career Conundrums' column, written by Katie Cadwell, addresses how regional creatives can encourage clients to look beyond local references and embrace broader creative influences. Cadwell, co-founder of Lucky Dip, offers practical advice on educating clients, using data, and celebrating regional design successes to foster ambition and innovation outside London.
The article, part of the 'Creative Career Conundrums' series from If You Could Jobs, features reflections from Katie Cadwell, co-founder of Lucky Dip, as she looks back on 2025 and shares her hopes for 2026. Cadwell emphasizes the importance of community, analogue creativity, and resisting overreliance on AI tools in creative work. The piece closes the year with a call for collaboration and hands-on creative exploration.
In this edition of Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, responds to a Brazilian art director questioning their creative worth. Cadwell discusses ego, humility, and the importance of continual growth in a creative career, offering practical advice for building confidence and embracing progress. The piece is part of If You Could Jobs’ ongoing advice series for creative professionals.
In this edition of Creative Career Conundrums, Katie Cadwell of Lucky Dip offers advice to a senior designer who wishes to stay hands-on rather than move into management. Cadwell encourages embracing one’s passion for craft, rejecting internalized ageism, and seeking workplaces that value experience and creative longevity. The piece promotes confidence in pursuing non-managerial creative roles at any age.
This edition of the 'Creative Career Conundrums' column by Katie Cadwell offers advice to a 40-year-old creative professional seeking to re-enter the industry after a career break. Cadwell emphasizes rebuilding confidence, reframing experience, and reconnecting with the creative community through networking and workshops. The article highlights supportive initiatives like Good Shout and figures like Jane Evans advocating for mid-life creatives.
This edition of the 'Creative Career Conundrums' column from If You Could Jobs, written by Katie Cadwell, explores the challenges faced by creatives who are promoted into management roles they never wanted. Cadwell argues that many industry issues stem from untrained or unwilling managers and offers advice on alternative career paths and leadership development resources. The piece highlights the importance of recognising different progression routes for creatives beyond traditional management tracks.
In this edition of If You Could’s Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, advises a young creative on whether to start their own studio or gain more experience first. She argues that generalists make strong studio founders due to their broad skills and exposure to business operations. The article encourages taking initiative, learning from others’ experiences, and trusting one’s readiness to begin a creative venture.
This article from It’s Nice That’s Creative Career Conundrums column, written by Katie Cadwell, offers practical advice for new freelancers on how to protect themselves from scams and professional risks. Cadwell emphasizes the importance of contracts, business accounts, insurance, and community support for creative freelancers. The piece also highlights resources like With Jack, Creative Boom’s The Studio, and Freelancing Support by Matthew Knight.
Lucky Dip rebranded Narai Hospitality Group by reviving a historic ‘NH’ icon from the company’s archives and adapting it for digital use. The new identity features a custom typeface, geometric illustrations, and a triangular system symbolising the group’s three business areas. The project balances heritage with modernity to strengthen the group’s unified brand presence.
This week’s Creative Career Conundrums column, written by Katie Cadwell of Lucky Dip, offers advice to designers stuck in uninspiring corporate roles. Cadwell encourages creatives to curate their portfolios toward the work they want, remove overly corporate projects, and build networks through industry events like D&AD and Birmingham Design Fest. The piece emphasizes proactive networking and portfolio curation as key steps to landing more fulfilling creative roles.
In this installment of If You Could’s Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, advises emerging designers on how to present their portfolios effectively without paying for premium website hosting. She emphasizes that the quality and clarity of the work matter more than the platform, recommending tools like Figma or Google Slides and encouraging participation in portfolio reviews.
Katie Cadwell, co-founder of Lucky Dip, shares advice on managing creative inspiration overload in the weekly 'Creative Career Conundrums' column from If You Could Jobs. She encourages designers to curate their reference sources intentionally, limit exposure to constant design content, and set boundaries for consuming creative media. The piece explores how mindful curation can preserve originality and reduce burnout in the creative process.
In this installment of If You Could Jobs’ Creative Career Conundrums, Katie Cadwell, co-founder of branding studio Lucky Dip, offers advice to a designer struggling with self-doubt and creative pressure. She reassures readers that creative careers are rarely effortless and encourages finding joy through personal projects and patience in skill development.
Katie Cadwell, co-founder of Lucky Dip, responds to a reader’s question about whether design studios truly hire people without traditional design degrees. She acknowledges industry biases toward prestigious schools but highlights initiatives like JKR Sparks, Koto’s Seasoned, and D&AD Shift that support diverse entry routes. The piece encourages job seekers to find studios that genuinely value varied backgrounds and to improve portfolio presentation skills.
This installment of the 'Creative Career Conundrums' column by Katie Cadwell explores what designers can do with unused or rejected client work. Cadwell, co-founder of Lucky Dip, encourages creatives to repurpose or share such work responsibly, emphasizing that its rejection doesn’t diminish its value. The article offers practical advice on portfolio presentation and professional growth.
Creative studio Lucky Dip has rebranded employee engagement platform Relesys with a bold, sports-inspired identity centered around a podium motif and a punchy red palette. The rebrand shifts focus from technology to people, using custom typography, hand-drawn illustrations, and a motivational tone to position Relesys as 'The Motivator' in its industry. The new system includes a website, digital toolkit, and flexible brand assets that empower the internal team to champion the brand.
This installment of If You Could Jobs’ Creative Career Conundrums features advice from Katie Cadwell, co-founder of Lucky Dip, on staying relevant in a rapidly evolving creative industry. She encourages designers to embrace new tools like Figma and AI with curiosity rather than fear, emphasizing that growth and adaptability are key to career advancement.
This edition of the Creative Career Conundrums column, written by Katie Cadwell of Lucky Dip, offers advice on how to navigate the awkwardness of job hunting while still employed. Cadwell reassures readers that changing jobs is a normal part of career growth and shares personal experience on handling transparency with employers. The piece is part of the ongoing If You Could Jobs advice series hosted by It’s Nice That.
This article is part of the 'Creative Career Conundrums' advice series from If You Could Jobs, written by Katie Cadwell. It addresses how to set professional boundaries with a manager who blurs the line between friendship and work, offering practical communication strategies to maintain professionalism without damaging rapport.
The article, part of the 'Creative Career Conundrums' series from If You Could Jobs, features advice from Katie Cadwell, co-founder of Lucky Dip, on how new freelancers can effectively reach out to studios and agencies. She encourages thoughtful outreach, visibility on social media, and persistence when contacting potential clients. The piece also highlights the value of networking, introductions, and using recruiters strategically.
In this edition of Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, offers advice to a designer feeling stuck after multiple layoffs. She encourages viewing career shifts as part of a broader zig-zag path, emphasizing transferable skills and the value of side projects for creative growth and autonomy.
This article from It’s Nice That’s 'Creative Career Conundrums' column, written by Katie Cadwell, offers advice on how creative professionals can approach salary negotiations confidently. Cadwell, co-founder of Lucky Dip and The NDA Podcast, encourages readers to prepare with salary data, set clear expectations, and negotiate assertively. The piece aims to empower designers and creatives to advocate for fair pay and professional growth.
The article is a year-end reflection by Katie Cadwell for the Creative Career Conundrums advice column, published by It’s Nice That and If You Could Jobs. Cadwell discusses recurring themes from reader questions, such as inclusivity, returning to the industry, and transparency in contracts, while expressing hope for more diverse hiring and open conversations in 2025.
In this edition of If You Could’s Creative Career Conundrums, Katie Cadwell, co-founder of Lucky Dip, offers advice to a returning female design director on rebuilding confidence and reentering the creative industry after a career break. Cadwell encourages embracing lived experience, updating portfolios with modern tools, and exploring initiatives supporting women reentering the workforce.
Katie Cadwell’s weekly Creative Career Conundrums column for If You Could Jobs addresses how designers can handle a boss overly reliant on AI-generated mockups. She advises demonstrating better design practices through curated examples, improved visuals, and collaborative workshops to raise studio standards without confrontation.
Katie Cadwell’s column for If You Could Jobs explores the lack of age diversity in creative teams and the challenges faced by older professionals in the industry. She argues that experienced creatives bring invaluable insight and stability, and that the industry should better support and celebrate them. The piece highlights examples of senior designers still thriving and calls for more inclusive representation across creative workplaces.
In this edition of If You Could’s Creative Career Conundrums, writer Katie Cadwell offers advice to a young woman motion designer navigating unconscious bias in a male-dominated team. She encourages calling out microaggressions, finding supportive female networks, and seeking mentorship to foster confidence and authenticity at work.