Frutiger’s rationally numbered neo-grotesque family — Helvetica’s systematic Swiss rival, released the same year. View at Deberny & Peignot / Monotype →
Used by Colt, Schick Toikka, Anagrama, Order Design, Play Studio
Set for Autumn, Cy Biopharma, Hotel Park Ave, Jim Jams, Schick Toikka
Find design references using Univers. Browse project images and studio credits, then follow each case to its source. Typeface names come from catalogued studio writeups; coverage is limited to projects with recorded credits.
BP&O’s feature by Emily Gosling explores Colt’s rebrand of the former Mondrian Park Avenue into Hotel Park Ave NYC for Lore Group. The London-based studio developed a refined yet confident identity centered on a sculptural monogram, a limited four-color palette, and a typographic system pairing Albertus and Univers. The result is a sophisticated, design-led hospitality brand that balances heritage and modernity without resorting to clichés.
Elizabeth Goodspeed explores the growing trend of design studios creating their own custom typefaces as part of brand identity systems. The article examines how typography has evolved from a supporting role to a central brand asset, citing examples from studios like Koto, Order, and R&M. It argues that custom fonts offer brands originality, flexibility, and stronger visual ownership in an increasingly crowded design landscape.
Demande Spéciale developed a layered and transparent brand identity for Montreal-based architecture atelier at-at. Led by designer Maude Turgeon, the project draws inspiration from rhythm, materiality, and collaboration, using Univers typeface and a restrained palette of black, yellow, and blue. The modular system reflects the architects’ holistic and process-driven approach to design.
The Brand Identity features Order Type Foundry’s new sans serif typeface, Haltung, designed by Auckland-based Joe Moore. Drawing from the teachings of Walter Käch, Adrian Frutiger, and Emil Ruder, Haltung balances historical influences with a contemporary, airy aesthetic. The typeface offers seven weights with italics and aims to bring a lighter, expressive tone to neo-grotesk design.