Used by Benoît Bodhuin, Saint Urbain
Set for Cob Foods, Quintal Éditions
Cases set in GT Standard, as credited by the studios in their own writeups.
Brutal, GroteskRemix and Standard specimens
Paris-based studio Bruno rebranded Ornikar, evolving the French driving school and insurance brand from a youthful disruptor into a trusted companion. The new identity refines its color palette, introduces GT Standard type, and embraces nostalgic French illustration by Maëlle Dubois. The rebrand balances appeal to both young drivers and their parents through authenticity, heritage cues, and user-generated content.
This edition of The Edit rounds up five identity projects by Pentagram, Orchidea Agency, Order, DNCO and Ocular. Highlights include Pentagram's bold typographic beer packaging for Canadian brewer 2DADS, an archetype-led wellness identity for Perla Helsa, and wayfinding-led branding for accounting firm RightWay.