Brooklyn-based studio Team has delivered a refined visual refresh for investment firm General Atlantic, drawing inspiration from the oceanic themes of its original logo. The new identity emphasizes depth, simplicity, and confidence, featuring a custom wordmark by Space Type’s Lynne Yun and the typeface Rules by Blaze Type. The project balances heritage with modernity through a sea-hued palette, minimalist design, and versatile applications across digital and print touchpoints.
SEESAW features the website for WorkMade, a fintech app designed to simplify freelancing and tax management. The listing highlights the app’s positioning as an all-in-one tool for freelancers and notes the use of the typeface Rules.
Lava created a generative, wind-inspired brand identity for Amsterdam-based architecture firm Nudus. The identity uses a responsive wordmark and a color palette derived from the firm’s natural surroundings, reflecting its partnership with nature. The project combines digital innovation with organic inspiration, anchored by Blaze Type’s Rules typeface.
