Brand Identity Framework for L’Alliance New York

Pentagram developed a new name and brand identity for L’Alliance New York, formerly known as the French Institute Alliance Française. The design honors the organization’s 125-year history while embracing inclusivity and diversity across global francophone cultures. Expressive typography, a flexible apostrophe brand mark, and vibrant colors create a dynamic visual system that reflects the institution’s welcoming and forward-looking spirit.

Set in Dahlia, Inferi, Rules