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MoMA Sans — 2 cases
Used by Little Troop, Order Design
Set for MoMA, The Museum of Modern Art
Cases set in MoMA Sans, as credited by the studios in their own writeups.
Used by Little Troop, Order Design
Set for MoMA, The Museum of Modern Art
Cases set in MoMA Sans, as credited by the studios in their own writeups.
Little Troop created a vibrant and imaginative identity for MoMA’s first-ever family festival, 'Another World'. The design features a cast of illustrated characters, a playful yet refined tone, and a color palette drawn from MoMA’s existing brand system. The project celebrates creativity, inclusivity, and childhood imagination through bold visuals and thoughtful restraint.
Boston-based studio Regrets Only created a new identity for MoMA Members centered around a continuous path motif that symbolizes each member’s unique journey through the museum. The design uses MoMA Sans, dynamic typography, and a nuanced color palette to balance MoMA’s legacy with a fresh, personal approach. Animated paths and playful layouts bring movement and individuality to the membership brand.
BP&O reviews the refreshed visual identity for MoMA by New York-based studio Order. The project updates the museum’s system to be more modular, adaptable, and motion-driven, aligning with MoMA’s 2019 expansion and new seasonal communication approach. The identity builds on Pentagram’s 2009 system, incorporating MoMA Sans by Christian Schwartz and motion design by PepRally.
Order created a modular and scalable identity system for New York’s Museum of Modern Art to support its 2019 expansion and shift to seasonal programming. The refreshed system unifies MoMA’s main, PS1, and Design Store marks under a consistent institutional identity. The design leverages the MoMA Sans typeface and a flexible framework adaptable across print, signage, and digital applications.