Used by Juice, Together, Universal Favourite
Set for Metlok, Miter, The Dinner Ladies
Find design references using Denim. Browse project images and studio credits, then follow each case to its source. Typeface names come from catalogued studio writeups; coverage is limited to projects with recorded credits.
Rabbithole designed the identity for the Turner Prize 2025, hosted in Bradford as part of the UK City of Culture celebrations. The concept of 'fragmented beauty' uses layered die-cuts, circular cut-outs, and vibrant gradients to reflect Bradford’s contrasts and the prize’s critical rigour. The identity spans physical and digital applications, from signage and brochures to motion graphics, developed in collaboration with local fabricators and artists.
Creative studio Rabbithole has designed the 2025 Turner Prize identity, inspired by Bradford’s layered character and the idea of 'fragmented beauty.' The tactile, imperfect system uses layered shapes, gradients, and die-cut materials to reflect the city’s energy and the prize’s spirit of discovery. The identity balances playfulness and precision, working across campaign, exhibition, and digital contexts.
BP&O features Universal Favourite’s rebrand for Australian frozen meal delivery service The Dinner Ladies. The project refreshes the 17-year-old brand with a new heart motif, expressive illustrations by Jake Foreman, and a confident tone of voice developed with copywriter Cat Wall. The identity combines a warm, textural aesthetic with bold typography and a refined color palette to stand out in a crowded market.
The Brand Identity features Freddie Hall’s design for Juump, a virtual queueing app aiming to modernize waiting experiences. Hall created a copy- and type-led identity combining Reckless Neue, Denim, and Right Grotesk, paired with historical Rowlandson illustrations from the British Library to balance modernity and nostalgia. The result is a playful, time-conscious brand system that visually echoes the rhythm of queueing.
