World Snooker Tour

News & interviews

• "Five Innovative Projects Spotlighted, Includes Dreamy Dessert Cookbook"

  The Brand Identity · Jul 9, 2025

  The Brand Identity’s July 2025 edition of 'The Edit' spotlights five recent design projects, including Land of Plenty’s whimsical cookbook for Happy Endings, Monday Nights’ rebrand for the World Snooker Tour, TRiC’s nostalgic identity for Hector’s Bakery, Gemma Mahoney’s refined branding for PARCA, and Fiasco Design’s sensory identity for Britt Music & Arts Festival. Each project showcases distinct visual strategies across food, sport, retail, and cultural sectors.

  Land of PlentyMonday NightsTRiCHappy EndingsWorld Snooker Tourbranding
• Monday Nights’ Matthew Caldwell and Daniel Allan on allowing “optimism to take over”

  The Brand Identity · Feb 5, 2024 · Interview

  The Brand Identity interviews Monday Nights founders Matthew Caldwell and Daniel Allan about their first year running the UK-based design studio. They discuss their origins after working together at DixonBaxi, their optimistic approach to launching the studio, and key projects like the World Snooker Tour rebrand. The duo emphasize their creative chemistry, process of 'raw invention,' and the importance of staying naïve and optimistic.

  Monday NightsDixonBaxi