Gemma Mahoney
Designer
In their own words
This project has been an extraordinary undertaking in terms of its magnitude, scope and depth.
One of the biggest challenges came from the fact I was the designer and the client, which was daunting, to say the least.
Finding the balance between my gut instincts and a solid design rationale was essential, whilst also making sure user functionality and experiences remained at the forefront.
It’s about creating something genuine, respectful and caring.
We really wanted to emphasise a sense of space, breathing room and air, so our approach was led by ‘less is more.’
With soft backgrounds and grey, being neutral, helps balance the softness and subtle femininity that our plant installations express in our spaces.
It’s essential to be able to articulate your thinking.
I’m really mindful of not working on things that just need pumping out.
It feels so rewarding when it’s purely your work.
Articles & interviews
- "Five Innovative Projects Spotlighted, Includes Dreamy Dessert Cookbook"
The Brand Identity’s July 2025 edition of 'The Edit' spotlights five recent design projects, including Land of Plenty’s whimsical cookbook for Happy Endings, Monday Nights’ rebrand for the World Snooker Tour, TRiC’s nostalgic identity for Hector’s Bakery, Gemma Mahoney’s refined branding for PARCA, and Fiasco Design’s sensory identity for Britt Music & Arts Festival. Each project showcases distinct visual strategies across food, sport, retail, and cultural sectors.
- Gemma Mahoney Builds a Genuine, Caring Brand Identity for Rise
Melbourne-based designer Gemma Mahoney created the extensive brand identity for Rise, an online wellness and fitness platform for which she was also the client. The project uses a bespoke Morgane VanTorre-influenced wordmark, Helvetica Neue, restrained monochrome colours and spacious digital design to create a calm, supportive and accessible experience. Mahoney directed every aspect of the project, including the website, UI/UX, copy, video production and creative direction.