In their own words
They are truly unique. That blend meant breaking the norms became achievable – in fact, it was a challenge they set us.
We chose colours that break free from traditional mobile game identities, balancing premium and aspirational with gamified and engaging.
Motion needed to reflect the ebb and flow of a football match.
We've been working with Formation Games for the entire 2.5 years we've been in business.
The biggest creative challenge by far was understanding what gaming design conventions were worth innovating and which ones weren't.
The whole game is very much thumb-friendly — most interactions take place in the bottom 50% of the screen, putting the casual in casual gaming.
Articles & interviews
- "Monday Nights' Football Game Hits Top 3 on App Store"
London and Bristol-based studio Monday Nights created the brand identity for CLUB, a mobile football game by Formation Games that merges live Premier League action with fantasy management. The identity uses a geometric design system, vibrant yet refined colour palette, and motion graphics to capture the emotional highs of football fandom. The project’s cohesive visual language helped CLUB become a top App Store hit with over 100,000 installs.
- Monday Nights and Formation Games Launch New Football Game 'CLUB'
Creative Boom’s article profiles Monday Nights’ long-term collaboration with Formation Games on the football management app CLUB. The London- and Bristol-based studio designed the game’s UI, icons, and branding over 2.5 years, helping it reach over 100,000 players and a top-three App Store ranking. The project marked a creative evolution for the young studio, blending brand thinking with gaming design conventions.
- Monday Nights’ Matthew Caldwell and Daniel Allan on allowing “optimism to take over”
The Brand Identity interviews Monday Nights founders Matthew Caldwell and Daniel Allan about their first year running the UK-based design studio. They discuss their origins after working together at DixonBaxi, their optimistic approach to launching the studio, and key projects like the World Snooker Tour rebrand. The duo emphasize their creative chemistry, process of 'raw invention,' and the importance of staying naïve and optimistic.