Wholesome
Design work for Wholesome, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- Oct 2026
- Brand Identity 2
Design cases by studio
Universal Favourite (2)
- Brand Identity for Wholesome
- Universal Favourite rebranded Wholesome, described as Australia’s eco-health pantry. The studio developed a new identity intended to match Wholesome’s considered product curation and accessible prices, evolving the existing idea into a broader movement. Wholesome’s co-founders described the result as a brand experience that translated their vision.
- Brand Overhaul for Wholesome Eco-Health Pantry
- Universal Favourite refreshed Wholesome with strategy developed alongside Untangld. The identity draws on pantry shelves and grocery catalogues through principles of organisation, curation and distillation. A custom adaptation of Gooper anchors the logo, supported by layered typography, hand-drawn illustration and unconventional product photography. The website adds a non-member shopping route and more than fifty filters to tailor product discovery. The system connects an expressive visual identity with practical tools for navigating an eco-health pantry.
Designers behind the work
Designers and creative leads credited on Wholesome projects in press coverage.