Designer
The article is part of The Brand Identity’s biweekly ‘The Edit’ series, highlighting five recent design projects. Featured works include Tangent’s flowing identity for The Turner Prize 2023, Want Studio’s Baroness Beatrice typeface, Universal Favourite’s rebrand for Wholesome, Human After All’s inclusive identity for Plume, and Curtis Rayment’s graphic system for RYSK Racing. Each project showcases distinct creative approaches across branding, type design, and visual storytelling.
Curtis Rayment designed the identity for Rise, a new range of healthy carbonated soft drinks offered in three organic fruit flavours. The visual concept references the elevation and glowing light of a morning sunrise to give the brand a positive, energising start-of-day character.