Brand Overhaul for Wholesome Eco-Health Pantry
Pantry shelves become a reference for brand organisation
Universal Favourite refreshed Wholesome with strategy developed alongside Untangld. The identity draws on pantry shelves and grocery catalogues through principles of organisation, curation and distillation. A custom adaptation of Gooper anchors the logo, supported by layered typography, hand-drawn illustration and unconventional product photography. The website adds a non-member shopping route and more than fifty filters to tailor product discovery. The system connects an expressive visual identity with practical tools for navigating an eco-health pantry.
Set in Gooper, Gooper SemiCondensed, Maison Neue, Kale Sans Mono
Insights
- Pantry shelves and grocery catalogues inform the system’s organisational principles.
- The logo is a custom adaptation of Gooper.
- The website combines non-member access with more than fifty product filters.
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