Rebrand for Monkey Baa Theatre Company
A theatre identity that grows with its audience
Universal Favourite refreshed Monkey Baa Theatre Company for audiences ranging from young children to teenagers. The identity takes cues from children’s literature, including papercut textures, bold shapes and hand-drawn details. Sebenta forms the slab-serif wordmark, paired with Gellix. A set of expressive characters can be combined and scaled for different emotions and audiences. Colour and tone shift from playful children’s communication toward a more considered teenage register within one system.
Insights
- The system addresses an audience range of ages five to sixteen.
- Characters can be mixed, matched and scaled to express different emotions.
- The palette and tone change with audience age while retaining shared identity elements.
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