NB Studio created a dynamic visual identity and sustainable packaging system for Petit Pli, a brand known for its innovative expandable clothing technology. The design reflects the brand’s focus on adaptability, sustainability, and forward-thinking fashion engineering.
NB Studio co-founder Alan Dye reflects on closing the London agency after 29 years, alongside fellow founder Nick Finney. He revisits the studio's playful, expressive work for clients including ANNA Money, Petit Pli, Royal Mail and the Almeida Theatre, while arguing that contemporary design needs more humour, colour, tactility and joy. Dye and Finney are now working independently and occasionally together.