Keeps explores the intersection of professional growth and parenthood, creating a thoughtful identity that balances ambition with care. The design reflects the brand’s mission to support individuals navigating both career and family life with confidence and empathy.
Red Antler partnered with Thirty Madison to launch Keeps, a modern hair loss prevention brand for men. The team created a proactive, confident identity and digital experience that reframed hair loss as a manageable, everyday grooming concern rather than a medical stigma.
Parker developed a refined yet approachable brand identity for Keeps, a company creating sustainably sourced, high-quality furniture. The work included a custom typeface, photography, and eco-conscious packaging that reflected the brand’s handmade ethos and environmental commitment.
The article by The Brand Identity, written by Poppy Thaxter, showcases ten standout brand identities for furniture and homeware companies. It highlights how each design balances aesthetic appeal and brand storytelling, featuring studios such as Clase, Cossette, Decade, MISKA STUDIO, and others. The piece celebrates the importance of distinctive visual identities in a competitive furniture market.
Seattle creative studio Parker developed a typographically led identity for Keeps, an American sustainable furniture brand. The system centres on the bespoke Keeps Sans typeface, supported by Editorial New and Mabry, and uses organic image containers, vivid orange accents and recycled paper stocks to connect the brand with natural materials and responsible production.