Goodnotes

Design work for Goodnotes, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Nov 2025

Brand Identity 1

Design cases by studio

Motto (1)

Rebrand for Goodnotes Digital Paper Ecosystem
Motto® led a comprehensive rebrand for Goodnotes, the world’s first AI-powered digital paper company with over 21 million users. The project aligned business and brand strategy, introducing a joyful new identity, voice, and launch campaign to support the release of Goodnotes 6 and its vision for technology-fueled learning.
Artificial Intelligence, Handwriting, Paper

Designers behind the work

Designers and creative leads credited on Goodnotes projects in press coverage.

Sunny Bonnellat Motto12

Ashleigh Hansbergerat Motto11

News & interviews

Capturing that ‘a-ha’ moment: Motto unveils their whimsical rebrand for note-taking app Goodnotes

The Brand Identity · Nov 7, 2023

Motto has unveiled a whimsical and familiar rebrand for the note-taking app Goodnotes, coinciding with the launch of Goodnotes 6. The refreshed identity balances heritage with innovation, featuring the Roobert typeface, a teal-led colour palette, and the tagline ‘Feed Your Mind.’ The project emphasizes creativity, learning, and the joy of discovery while maintaining brand familiarity.

Motto Goodnotesbranding

Sunny Bonnell

Motto’s Sunny Bonnell on their new brand, doing big things and helping leaders craft their vision

The Brand Identity · Dec 13, 2022 · Interview

The Brand Identity interviews Motto co-founder Sunny Bonnell about the agency’s refreshed brand and website. Bonnell discusses Motto’s evolution from a small startup to a global branding consultancy, their new visual identity centered around the rallying cry 'Do Big Things™,' and their focus on purpose-driven, leadership-aligned branding. The conversation also touches on inclusivity in the design industry and Motto’s future plans, including VisionCamp® and new publications.

Motto MicrosoftVirginbranding

Sunny Bonnell Ashleigh Hansberger Poppy Thaxter