FIFA Design Cases
Designers behind the work
Designers and creative leads credited on FIFA projects in press coverage.
Designers and creative leads credited on FIFA projects in press coverage.
The article reports on Heinz’s humorous response to FIFA’s strict World Cup brand protection policies. The brand released a limited promotion featuring ketchup bottles covered in tape, positioning itself as the 'Unofficial Stadium Ketchup' to mock FIFA’s practice of covering non-sponsor branding in stadiums. The piece highlights how Heinz leveraged packaging design for cultural commentary.
Leeds-based studio Hand Drawn Pixels, led by Tom Pitts, designed nearly 200 official scarves for the FIFA World Cup 2026. Commissioned by Global Scarves LLC, the project required extensive cultural research and adaptation to woven textile constraints. The collaboration spans multiple continents and continues into the tournament’s knockout stages with live production in Dallas.
The article profiles Miami-born, New York-based illustrator Derek Abella, whose career took off after being laid off on Valentine's Day 2020. It explores how his Art Deco-inspired, emotionally resonant illustrations gained traction during the pandemic, leading to collaborations with major media outlets and brands. Abella reflects on resilience, creative growth, and his evolving artistic direction as he approaches a new decade in his career.
PRINT Magazine’s Poster Design section highlights a range of stories and interviews about poster art, from historical retrospectives to contemporary projects like the 2026 Olympics and FIFA World Cup posters. It showcases how posters remain a vital medium for cultural and event communication.