Founder · Creative Director
A football scarf isn't just merchandise. People attach memories to them: games, trips, family, identity, belonging.
We consciously tried to avoid lazy visual stereotypes wherever possible.
Projects like this change your confidence as a studio.
Leeds-based studio Hand Drawn Pixels, led by Tom Pitts, designed nearly 200 official scarves for the FIFA World Cup 2026. Commissioned by Global Scarves LLC, the project required extensive cultural research and adaptation to woven textile constraints. The collaboration spans multiple continents and continues into the tournament’s knockout stages with live production in Dallas.