Studio Herrström collaborated with AKQA and Discord’s in-house team to create a new visual identity and design system that reflects the platform’s inclusive, community-driven nature. Using geometric forms, mixed-media compositions, and motion, the system captures the dynamic energy of Discord’s users while remaining flexible and unmistakably on-brand.
AKQA created an imaginative campaign film for Discord that celebrates its diverse global community. Using the concept 'Imagine a place', the film blends live-action, CGI, stop-motion, and animation to showcase the platform’s inclusivity and creativity through the voices of real users.
Dinamo created a bespoke wordmark and customized version of the Ginto typeface for Discord, the leading communication platform for gamers. Collaborating with Studio Koto and AKQA, the design balances playful energy with geometric-humanist precision, resulting in a bold yet approachable identity that reflects Discord’s community-driven spirit.
The Brand Identity interviews Erik Herrström about the evolution of STUDIO HERRSTRÖM from a solo freelance practice into a 10-person studio redefining cultural and music branding. The conversation explores their rebrand, proprietary THE ECHO™ framework, and projects for Spotify, The Game Awards, and global artists. Herrström discusses scaling responsibly, implementing a four-day work week, and maintaining creative integrity while growing the studio.
The Brand Identity interviews Studio Herrström’s founders Erik Herrström and Lukas Haider about their music-focused design philosophy. The Vienna-based studio discusses its evolution, international client base, and projects for artists and labels such as Sony Music and TAU. They emphasize the emotional connection between branding and music, highlighting projects like the Stage app identity and the SPEKTRUM series for TAU.