Lukas Haider
Designer, Creative Director
In their own words
The best insights often appear in open conversation.
Without a strong idea, AI quickly becomes visual noise.
Limitations can become catalysts for unconventional solutions.
Branding is like a song that resonates deeply with you.
At the heart of Studio Herrström lies a deep connection to music.
Articles & interviews3
- Lukas Haider on why he calls himself a branding expert, not an artist
The Brand Identity interviews Austrian designer Lukas Haider about his two-decade career in music branding and his philosophy of being a 'branding expert' rather than an artist. He discusses his concept-driven approach, emphasizing workshops, strategy, and meaning over aesthetics. The article explores his work for labels like Paranormal, Radiate, TAU, and artists such as Adana Twins, highlighting his use of AI, 3D scanning, and narrative-driven design systems.
- Company Policy’s Overtime Explores AI Through Creative Experimentation
Company Policy has launched Overtime, an internal creative platform for experimenting with AI, motion design and code outside the restrictions of client work. Structured around 12 open-ended themes, the initiative uses tools including Midjourney, Cinema 4D, After Effects, Touch Designer and Blender to produce image-making and motion experiments that can inform the studio’s client projects.
- “Branding is like a song that resonates deeply.” Discussing music and design with Studio Herrström