In their own words
The best insights often appear in open conversation.
Without a strong idea, AI quickly becomes visual noise.
Limitations can become catalysts for unconventional solutions.
Branding is like a song that resonates deeply with you.
At the heart of Studio Herrström lies a deep connection to music.
Articles & interviews
- Lukas Haider on why he calls himself a branding expert, not an artist
The Brand Identity interviews Austrian designer Lukas Haider about his two-decade career in music branding and his philosophy of being a 'branding expert' rather than an artist. He discusses his concept-driven approach, emphasizing workshops, strategy, and meaning over aesthetics. The article explores his work for labels like Paranormal, Radiate, TAU, and artists such as Adana Twins, highlighting his use of AI, 3D scanning, and narrative-driven design systems.
- “Branding is like a song that resonates deeply.” Discussing music and design with Studio Herrström
The Brand Identity interviews Studio Herrström’s founders Erik Herrström and Lukas Haider about their music-focused design philosophy. The Vienna-based studio discusses its evolution, international client base, and projects for artists and labels such as Sony Music and TAU. They emphasize the emotional connection between branding and music, highlighting projects like the Stage app identity and the SPEKTRUM series for TAU.