Diana's Seafood

Design work for Diana's Seafood, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Mar 2025

Brand Identity 1

Design cases by studio

Wedge (1)

Brand Transformation for Diana's Seafood
Wedge partnered with Diana’s Seafood to redefine the brand from a trusted supplier for top chefs to a household name in premium, responsibly sourced seafood. The new identity, anchored by the idea of 'The Mother of Seafood,' combines warmth and confidence to reshape perceptions of the seafood category and lead its evolution into retail.
Seafood

Designers behind the work

Designers and creative leads credited on Diana's Seafood projects in press coverage.

Justin Lortieat Wedge21

Lisa Smithat JKR12

David Hartmanat Walmart3

Rapha Abreuat Coca-Cola3

Amber Asayat Nice People2

Matt Siaat Pearlfisher NY2

News & interviews

Wedge Revitalizes Diana’s Seafood Brand, Embraces New Generation

It's Nice That · Apr 14, 2025

Wedge has rebranded Canadian seafood company Diana’s Seafood with a new identity that blends heritage and modernity. The project uses contrasting typefaces Martin and Milano, a blue-heavy palette, and nostalgic illustrations by Bill Rebholz to reflect the brand’s legacy and freshness. The rebrand positions Diana’s as both traditional and forward-looking, appealing to a new generation of seafood lovers.

Wedge Diana’s Seafoodbranding

Justin Lortie Harry Bennett

Wedge Revamps Diana’s Seafood, Celebrates Canadian Icon

The Brand Identity · Mar 28, 2025

Montreal-based studio Wedge has rebranded Canadian seafood institution Diana’s Seafood, repositioning it as ‘The Mother of Seafood.’ The new identity draws from the brand’s heritage and authenticity, featuring a refreshed fish symbol, bold typography, and expressive illustrations by Bill Rebholz. The rebrand celebrates Diana’s legacy while modernizing its visual language for a broader consumer audience.

Wedge Diana’s Seafoodbranding

Justin Lortie