Rapha Abreu
Designer
In their own words
Consumer insights are integral to our design process.
Articles & interviews3
- The Best Packaging and CPG of 2026: DIELINE Awards Winners Revealed
The article announces the winners of the 2025 DIELINE Awards, one of the world’s largest packaging design competitions. Rollr by Mother Design won Best of Show for its sustainable refillable deodorant packaging, while Wedge and Nice People shared Studio of the Year honors. The piece highlights trends like sustainability, inclusivity, and innovative material use across global packaging design.
- The Best in Packaging 2025
The Dieline announced the winners of its 2025 Awards, celebrating excellence in global packaging design. Mother Design’s work for Rollr won Best of Show, while Wedge and Nice People shared Studio of the Year honors. Established received the Editor’s Choice Award for its inclusive and accessible packaging for Tilt Beauty.
- Frontify's Creative Director's Checklist for Effective Brand Building
It’s Nice That and Frontify present 'The Creative Director’s Checklist', a new guide developed with D&AD to help creative leaders streamline brand-building processes. Drawing on a global survey, the piece highlights common challenges like lack of time, alignment, and collaboration, offering structured steps for auditing, refreshing, and future-proofing brands. Insights from Coca-Cola’s Rapha Abreu and Mozilla’s Amy Bebbington illustrate how major brands use organisation and digital tools to sustain creativity.