The Coca-cola Company Design Cases
Designers behind the work
Designers and creative leads credited on The Coca-cola Company projects in press coverage.
Designers and creative leads credited on The Coca-cola Company projects in press coverage.
Creative Boom’s interview with Alex Center explores his message at D&AD Festival 2026 about why the creative industry must champion itself. Reflecting on his journey from Coca-Cola design director to founder of Brooklyn studio Center, he argues for creativity’s enduring value amid AI and automation. Center emphasizes originality, optimism, and the strategic role of designers in shaping new brands.
It’s Nice That and Frontify present 'The Creative Director’s Checklist', a new guide developed with D&AD to help creative leaders streamline brand-building processes. Drawing on a global survey, the piece highlights common challenges like lack of time, alignment, and collaboration, offering structured steps for auditing, refreshing, and future-proofing brands. Insights from Coca-Cola’s Rapha Abreu and Mozilla’s Amy Bebbington illustrate how major brands use organisation and digital tools to sustain creativity.