Brand Transformation For Diana's Seafood

Wedge partnered with Diana’s Seafood to evolve a legacy wholesale brand into a consumer-facing leader in responsibly sourced seafood. The new identity, anchored by the idea of 'The Mother of Seafood,' blends warmth, confidence, and trust to redefine expectations in the seafood category. The result is a bold, contemporary brand system that stands out on shelves and resonates with both chefs and home cooks.