Cash App

Design work for Cash App, collected from the studios behind it.

Design cases by studio

Illustration System for Cash App
BUCK collaborated with Cash App’s in-house team to develop a cohesive spot illustration system that balances charm with sophistication. The system evolved from extensive sketching and research, resulting in hundreds of illustrations and detailed guidelines that align with Cash App’s maturing brand voice.
Hand-drawn Illustration, Sketching

Visual Identity System for Cash App
BUCK partnered with Cash App to reimagine its spatial illustration and visual identity system, evolving the brand’s bold and irreverent personality into a more mature and cohesive expression. The new system bridges marketing and product worlds through a unified 3D illustration library, design strategy, and brand guidelines that preserve Cash App’s distinctive spirit while ensuring long-term adaptability.
Animation, 3d Animation, 3d Illustration, Paper

Campaign and Motion Design for Cash App Taxes
Buck created a calming, ASMR-inspired campaign for the launch of Cash App Taxes, transforming the stressful experience of tax season into something soothing and serene. Through whimsical live-action sets, cozy visuals, and gentle sound design, the work reimagined tax filing as a moment of relaxation and self-care.
Animation, Vehicle, 2d Animation, 3d Animation, Apparel, Bag, Chair, Clothing, Fabric, Garden, Paper, Sewing, Van

Motion System for Cash App
Mallandrich created a motion system for Cash App built around the behaviors Explore, Experience, and Exchange. The system translates everyday digital and physical gestures into a flexible motion language for brand, product, and storytelling applications.

Designers and creative leads credited on Cash App projects in press coverage.