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Illustration System for Cash App by Buck - D1S1 Design Spotlight

Studio: Buck

Client: Cash App

Work: Illustration

Industry: Finance

Illustration System for Cash App

BUCK collaborated with Cash App’s in-house team to develop a cohesive spot illustration system that balances charm with sophistication. The system evolved from extensive sketching and research, resulting in hundreds of illustrations and detailed guidelines that align with Cash App’s maturing brand voice.

More in orange, gray, teal, blue

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Tags: Guidelines, Illustration, Sketch, System, Tone, Voice

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It's Nice That · Mar 6, 2025
The article profiles London-based Brazilian illustrator and animator Bianca Beneduci, exploring how she channels her emotions into her playful yet emotionally charged characters. It highlights her journey from working at Buck to freelancing and developing a personal style influenced by 90s and mid-century cartoons. The piece focuses on her recent exploration of grumpiness and anger in female characters as a form of expressive storytelling.
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