Story Design Cases
Designers behind the work
Designers and creative leads credited on Story projects in press coverage.
Designers and creative leads credited on Story projects in press coverage.
Creative Boom’s podcast episode features Kenny Gravillis, founder of Gravillis Inc., discussing his journey from early advertising work to shaping the visual identity of major music and film projects. He reflects on branding the Oscars, designing the Ready to Die album cover, and creating campaigns for major films while emphasizing humility and the irreplaceable human touch in creativity. The conversation also explores his views on AI and the importance of kindness in the creative industry.
The Brand Identity features the playful branding of Story Horse, a Tulum café inspired by an Irish phrase, designed by art director Andrés Higueros. The identity centers on a caffeinated horse mascot drawn in a doodle-like style, paired with a hand-drawn wordmark and vibrant palette. Using stickers instead of custom packaging, the design balances creativity and cost-efficiency while keeping the brand dynamic and fun.
Independent designer Andrés Higueros has created a lively brand identity for Story Horse, a Tulum-based coffee shop inspired by Irish and Mexican culture. Drawing from BoJack Horseman and illustrators like Braulio Amado, the project features a playful horse character and doodle-like visuals that avoid typical coffee shop clichés. The identity uses earthy greens and browns to reflect Tulum’s landscape while emphasizing storytelling and personality.
Creative Boom interviews Dan Knowlton, co-founder of the UK-based agency Knowlton, about his 'Advertainment' approach that merges advertising with entertainment to create engaging, humorous marketing content. He discusses how Adobe Express supports their workflow, shares insights on creating relatable video content, and explains how humour and authenticity can transform brand communication. The article highlights Knowlton’s growth, client successes, and mission to make marketing enjoyable for audiences.
The Natural History Museum has announced 'Our Story with David Attenborough', a 360° immersive experience launching in June 2025. Created in collaboration with Open Planet Studios, the project combines cutting-edge projection and sound design with Attenborough’s narration to explore humanity’s history and environmental impact. The installation aims to inspire visitors to reflect on their relationship with the planet and take action for its future.
BP&O features For The People’s branding for Story Espresso, a Sydney café that merges coffee culture with storytelling. The identity uses narrative-driven copy, multiple typefaces, and collaborations with illustrators to make every touchpoint—from cups to menus—part of a story. While praised for its typography and concept, the article critiques the logo’s monster mascot as inconsistent with the rest of the brand.
Pentagram, led by Emily Oberman, has created a new brand identity for The Roald Dahl Story Company, capturing the author’s signature mix of magic, mischief and darkness. The system includes a custom typeface, Fantastic Mr. Font, developed with Pangram Pangram, and a suite of graphic elements inspired by Quentin Blake’s illustrations and Dahl’s iconic stories. The identity aims to unify RDSC’s publishing, film, and digital projects under a flexible, playful visual language.
Italian studio illo has evolved Storytel’s visual identity with a new abstract illustration and motion system. The project introduces expressive black shapes on colourful backgrounds inspired by campfire imagery and soundwaves, expanding the audiobook platform’s visual storytelling. The work combines analogue paper-cutting techniques with digital motion design to create a versatile, symbolic identity system.
