Stori Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Stori projects in press coverage.
News & interviews
- Braconnier rebrands Masters Historic Racing as a House of Icons
The Brand Identity · Apr 6, 2026
Belgian studio Braconnier has rebranded Masters Historic Racing with a new identity positioning it as a 'House of Icons.' The system features a five-star constellation, custom wordmark, and a typographic trio balancing heritage and modernity. The rebrand extends across merchandise, events, and film, transforming the motorsport brand into a cultural institution.
BraconnierEpic AgencyMasters Historic Racingbranding - "Beach of Dreams: Transforming UK Coastlines into Climate and Culture Hubs"
Creative Boom · May 15, 2025
Creative Boom’s feature on Beach of Dreams highlights a nationwide arts festival led by Kinetika that transforms the UK’s coastlines into a stage for climate action and cultural storytelling. The month-long programme includes artist commissions, community workshops, and a touring silk artwork celebrating local stories and environmental stewardship. It showcases how art can inspire collective reflection and action on coastal resilience.
KinetikaBeat CarnivalActivate Performing ArtsArts Council EnglandHistoric Englandenvironmental - Crown Creative Revolutionizes Hospitality Branding with Emotion
Creative Boom · Apr 28, 2025
Creative Boom profiles Crown Creative, a Belfast-born, New York-based studio known for its storytelling-driven hospitality branding. Founder Ryan Crown and his team discuss their evolution, philosophy, and major projects including The Dead Rabbit, Le Méridien, and Birch Cabins. The article highlights their strategy-first approach, global reach, and commitment to experience-led design.
Crown CreativeHarry's NYCThe Dead Rabbitbranding - "SomeOne Revitalizes Portsmouth Dockyard with Bold Campaign"
Creative Boom · Apr 22, 2025
Creative agency SomeOne has launched a bold, humorous campaign for Portsmouth Historic Dockyard, reimagining the attraction’s communication with playful wordplay and vibrant design. The campaign uses the word 'ship' as a creative hook, pairing irreverent headlines with detailed historical storytelling. Collaborating with animation studio Rokabye, the project balances humour and heritage to attract new audiences to the Dockyard’s naval exhibits.
SomeOneRokabyePortsmouth Historic DockyardNational Museum of the Royal Navyadvertising - "Oddity Creates Dynamic, Calligraphic Branding for LURE"
The Brand Identity · Dec 4, 2024
The Brand Identity’s 'The Edit' highlights five recent design projects, including Oddity’s calligraphic identity for Dubai’s LURE, Order’s earthy exhibition design for American Landscapes, Sonia Castillo Studio’s minimalist branding for Binôme Atelier, Super Studio’s artisanal identity for Rose Village Bakery, and Estúdio Gole’s lifestyle campaign for B.O.B. Each project showcases distinctive approaches to typography, materiality, and storytelling across industries from real estate to personal care.
- &why's flexible identity for Living Stories Lab reflects storytelling vision
The Brand Identity · Nov 19, 2024
Munich-based studio &why created a flexible, generative identity for Living Stories Lab, an EU-funded research initiative exploring interactive storytelling. The identity centers on the 'Dubins shape,' a dynamic form generated algorithmically to reflect audience-shaped narratives. Using warm colors, playful forms, and variable typefaces, the design expresses the lab’s mission to make storytelling more interactive and engaging.
&whyLiving Stories LabLiving Stories Labbranding - “The guest experience is so important.” Crown Creative on being immersed in the hospitality industry
The Brand Identity · Jun 21, 2024 · Interview
The Brand Identity interviews Crown Creative’s Creative Director Ryan Crown about the studio’s multidisciplinary approach to hospitality design. Based in Belfast, London, and New York, the studio combines strategy, branding, and interiors for clients like The Dead Rabbit, Hilton, and St. Regis. Crown discusses the importance of guest experience, collaboration, and storytelling in creating immersive hospitality brands.
Crown CreativeThe Dead RabbitHiltonbranding - Ashley Simonetto Studio pull on sentimental heartstrings for Little Stories of You’s identity
The Brand Identity · Jan 30, 2023
Ashley Simonetto Studio created a sentimental, typographically rich identity for sustainable children’s clothing brand Little Stories of You. The design balances nostalgia and refinement through typefaces Elgoc, Tobias, and Cabin, complemented by a warm monochromatic palette inspired by cotton paper and stamps. The identity evokes storytelling and childhood charm while maintaining a contemporary, minimal aesthetic.
Ashley Simonetto StudioLittle Stories of Youbranding - The Designers: Bleed’s Halvor Nordrum on design as a career, smart software tools and life in Oslo
The Brand Identity · Aug 5, 2022 · Interview
The Brand Identity interviews Bleed designer Halvor Nordrum about his career path, creative process, and life in Oslo. He discusses his journey from student to professional, his rewarding work on Historisk museum’s identity, and his interest in developing smarter design systems and tools. Nordrum also shares his favorite typefaces, colors, and thoughts on balancing work and life.