Melvyn Johnson
Designer
In their own words
A brand you can taste and touch.
Beyond the immediate visual impact of the ships, we discovered a trove of compelling stories beneath the surface… now was not the time to mince words in headlines.
Articles & interviews
- Boom Brief #8: How you brought a fictional Italian bakery to life
Creative Boom’s eighth Boom Brief challenged designers to create a brand identity for a fictional Italian bakery called Alba. Designers from around the world responded with inventive interpretations, from typographic experiments and symbolic illustrations to tactile, craft-led executions. The article highlights how each designer approached the brief with originality and personal insight.
- "SomeOne Revitalizes Portsmouth Dockyard with Bold Campaign"
Creative agency SomeOne has launched a bold, humorous campaign for Portsmouth Historic Dockyard, reimagining the attraction’s communication with playful wordplay and vibrant design. The campaign uses the word 'ship' as a creative hook, pairing irreverent headlines with detailed historical storytelling. Collaborating with animation studio Rokabye, the project balances humour and heritage to attract new audiences to the Dockyard’s naval exhibits.