Designers and creative leads credited on Sse projects in press coverage.
The article profiles Brussels-based design studio Oilinwater, founded by Matthieu Gorissen, which takes a research-driven and investigative approach to branding and identity design. Working primarily with cultural institutions, the studio builds visual systems rooted in context and storytelling. Projects include identities for Maison Hannon, Civa, and packaging for Rob The Gourmets’ Market’s craft beer collaboration.
The article profiles Amsterdam-based designer Ward Goes, whose recent exhibition 'Literally Anything' at Alley Space in Rotterdam explores the intersection of typography and materiality. Moving beyond digital branding, Goes experiments with aluminium and other tactile media to question how design communicates meaning and authorship. His work bridges commercial projects for brands like Issey Miyake with personal, research-driven explorations of media aesthetics.
BP&O’s feature by Emily Gosling explores the 2025 identity for INTL, designed by Warriors Studio in collaboration with NAM. The identity builds on the festival’s tradition of reinvention, using VR-sculpted typography, playful illustrated characters, and cinematic design cues to express the event’s energy and community spirit. The result is a dynamic, textured system that balances experimentation with functionality.
Creative Boom’s feature explores NAM and Warriors Studio’s identity for the 2025 International Assembly in Glasgow. The branding uses sculptural, stone-like 3D typography paired with clean Neue Haas Grotesk subtitles to question conventional ideas of functionality in design. The project celebrates experimentation, digital craft, and the balance between clarity and abstraction for a creative audience.
Warriors Studio collaborated with NAM to create the 2025 identity for Glasgow’s International Assembly festival. The concept draws on the idea of a typographic parade, combining playful 3D stone letterforms, cinematic references, and vibrant characters to express the festival’s communal energy. The identity merges physical and digital techniques, using VR sculpting and layered typography to question functionality and legibility in design.
Creative Boom profiles Coolgrey, a Cork-based studio that evolved from a local print shop into a global brand design agency. Founded by Justin Cronin and Anthony Cotter, and now led creatively by Kieran Rigby, the studio focuses on brand identity, environmental design, and long-term client relationships. The article highlights projects like Cork Rocks for Rory and explores Coolgrey’s philosophy of 'under-branding' and human-centered creativity.
The article, written by Chloe Cordover for The Dieline’s Shelf Life series, explores the growing trend of consumer brands being designed with acquisition in mind. It highlights major recent deals such as PepsiCo’s purchases of Poppi and Siete, and Hershey’s acquisition of LesserEvil, framing these as part of a broader shift in how modern brands are built and valued. The piece reflects on how design and branding strategies are increasingly influenced by exit potential rather than long-term independence.
The article profiles designer and animator Tristan Huschke, whose poster practice bridges fine art and graphic design. Drawing on his background in painting, Huschke uses digital tools to create bold, contrast-driven posters that make art more accessible to the public. His work often explores the tension between harmony and chaos, reflecting his belief in design as a democratic, expressive medium.