Type Designer · Typographer · Co-Founder
Hymn has reimagined the brand identity for RTS Tataki, a youth-focused digital media platform under Swiss broadcaster RTS. The Lausanne-based studio developed a typographic system built on counterforms and negative space, creating a dynamic visual language that connects Tataki to its parent brand while maintaining its youthful, streetwear-inspired energy. The rebrand includes a custom version of RTS Neue, bold geometric shapes, and a flexible design system adaptable across print, motion, and social media.
Lausanne-based studio Hymn has rebranded Swiss public broadcaster RTS with a unified and flexible identity system. The redesign introduces a custom variable typeface, RTS Neue, developed with typographer Ian Party of newglyph, and a refreshed colour palette rooted in Swiss red. The project also includes motion and audio elements by composer SANDOR, reinforcing RTS’s modernised presence across broadcast and digital platforms.
The article is an in-depth interview with Swiss type design studio newglyph, based in Lausanne. Co-founder Daniela Retana discusses the studio’s origins, its founding during the 2020 lockdown, and its focus on variable font technology. The team’s philosophy, collaborative process, and philanthropic commitment to donating 10% of proceeds to charities are also explored.