Florian Karsten

Articles & interviews

• "International Assembly's Bold Typography Redefines Function in Design"

  Creative Boom · Oct 23, 2025

  Creative Boom’s feature explores NAM and Warriors Studio’s identity for the 2025 International Assembly in Glasgow. The branding uses sculptural, stone-like 3D typography paired with clean Neue Haas Grotesk subtitles to question conventional ideas of functionality in design. The project celebrates experimentation, digital craft, and the balance between clarity and abstraction for a creative audience.

  NAMWarriors StudioInternational Assemblybranding
• International Assembly's 2025 Identity Showcases Typographic Parade

  The Brand Identity · Oct 17, 2025

  Warriors Studio collaborated with NAM to create the 2025 identity for Glasgow’s International Assembly festival. The concept draws on the idea of a typographic parade, combining playful 3D stone letterforms, cinematic references, and vibrant characters to express the festival’s communal energy. The identity merges physical and digital techniques, using VR sculpting and layered typography to question functionality and legibility in design.

  Warriors StudioNAMInternational Assemblybranding
• How to disrupt the traditional digital consulting model, with Michele Verze’s branding for FORMM

  The Brand Identity · Apr 10, 2023

  Sydney-based design director Michele Verze rebranded Australian consultancy Chasm Digital as FORMM, creating a new identity that reflects agility and innovation. The project features a geometric logo inspired by the letter 'O', a purposeful orange and blue palette, and the open-source Space Grotesk typeface for consistency and accessibility. The rebrand positions FORMM as a forward-thinking digital consultancy with a cohesive and flexible visual system.

  FORMMChasm DigitalFORMMbranding