Reebok Design Cases
Designers behind the work
Designers and creative leads credited on Reebok projects in press coverage.
Designers and creative leads credited on Reebok projects in press coverage.
The article spotlights Tom Emmerson’s direction of Bakar’s new music video 'Lonyo!', a joyful, human-centered film featuring schoolchildren dancing in a London playground. Emmerson collaborated with a choreography team and production company Business Club to create a warm, uplifting visual that celebrates community and youth. The piece highlights Emmerson’s signature kinetic style and his intent to counteract negativity in creative culture.
Creative Boom profiles Broaden, a purpose-led filmmaking studio founded by Bryony Simcox and George Webster, which built its own studio from a 40ft shipping container in Greater Manchester. The DIY project embodies sustainability, adaptability, and community spirit, using reclaimed materials and family help. The new space supports Broaden’s mission to create socially conscious films and foster collaboration within the creative community.
