Pai Design Cases
Designers behind the work
Designers and creative leads credited on Pai projects in press coverage.
Designers and creative leads credited on Pai projects in press coverage.
The Brand Identity’s interview with Universal Favourite’s Creative Director Ali Ozden explores his approach to building brands through authentic, human experiences. Ozden discusses the studio’s award-winning work for The Dinner Ladies, the importance of client trust, and the evolving role of design in a global, AI-influenced landscape. He also reflects on his career path, leadership lessons, and the value of versatility in design.
Creative Boom reports that the National Festival of Making has announced its 2025 Art in Manufacturing commissions, featuring Matter at Hand, Morag Myerscough, and Liaqat Rasul. Each artist will collaborate with UK manufacturers to create site-specific works exploring sustainability, community, and material innovation. The projects will debut at the festival in Blackburn in July 2025.
Creative Boom features Málaga-based studio Tiquismiquis Club and its design for the 54th ADG Laus Awards yearbook. The publication explores the theme of territory, connecting people and places through photography, maps, and textures. Founders Roberto Espartero and Juan Martin developed a dual-format book that celebrates geographic diversity and inclusivity in Spanish design.
The article spotlights 'This is Not a Drill', a mental health awareness campaign by Calm, created in collaboration with T&P, The Young Arrows, and Common People Films. The short film series uses humour and drill music to encourage young people to talk about mental health. Directed by Kevin Hudson, the campaign aims to make conversations about mental health feel natural and urgent.
Creative Boom’s article by Tom May explores how 3D artist Jose Andrés García used Reallusion’s Character Creator and iClone tools to bring historical Spanish figures to life for the exhibition 'We the Spanish People'. The project, developed with The Legacy: El Legado Español, uses real-time 3D animation and Unreal Engine to visualize Spain’s contributions to American independence. The feature highlights both the cultural impact of the exhibition and the accessibility of Reallusion’s software for creatives.
The article by Poppy Thaxter showcases six creative examples of brand merchandise that go beyond typical promotional items like pens and water bottles. It highlights how studios such as Angel & Anchor, Odd Hours Studio, Wedge, Saint-Urbain, and Studio Gonzalo Hergueta have applied brand identities to fun and unexpected merch applications. The piece celebrates playful, colourful, and experimental approaches to brand expression through tangible products.
BP&O features London-based studio Two Times Elliott’s branding and packaging for PAIST, a new sustainable toothpaste brand. The identity uses the LL Supreme typeface and a minimal, type-led aesthetic to disrupt the traditionally sterile oral care category. The design balances clinical trust with playful energy, supported by recyclable metal packaging and confident color use.
The Brand Identity interviews Felicidad, a Chilean–Spanish creative studio founded by Piedad Rivadeneira, about their evolution, philosophy, and international expansion. Joined by Design Director Simón Sepúlveda, they discuss their approach to narrative-driven design, cultural influences, and standout projects across tech, culture, and gastronomy. The conversation highlights Felicidad’s emphasis on conceptual depth, collaboration, and maintaining joy in their creative practice.