Pai Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Pai projects in press coverage.
News & interviews
- Ciaran Birch Excels in Custom Wordmarks, Develops Typefaces
It's Nice That · Jul 30, 2025
The article profiles London-based designer Ciaran Birch, exploring his evolution into freelance work focused on custom typography and wordmarks. It highlights his recent collaborations with brands like Salomon, Martine Rose, and musicians such as Quade, emphasizing his process-driven approach to crafting bespoke type and logomarks. Birch discusses his 'half-baked' archive of type sketches and his commitment to type-led visual storytelling.
Alaska AlaskaMartine Rose StudioSalomonMartine Rosebranding - "2025 World Illustration Awards Shortlist Highlights Global Talent"
Creative Boom · Jul 15, 2025
Creative Boom reports on the unveiling of the World Illustration Awards 2025 shortlist by the Association of Illustrators and the Directory of Illustration. Featuring 200 projects from over 4,700 global entries, the shortlist spans categories from editorial to site-specific design. Judges praised the innovation and diversity of the work, with winners to be announced in September 2025.
PaperfaceAOI (Association of Illustrators)Directory of IllustrationAKA NYCBeforeplay - National Health Campaignillustration - Ali Ozden Discusses Building Brands with Human-Centered Design
The Brand Identity · Jun 20, 2025 · Interview
The Brand Identity’s interview with Universal Favourite’s Creative Director Ali Ozden explores his approach to building brands through authentic, human experiences. Ozden discusses the studio’s award-winning work for The Dinner Ladies, the importance of client trust, and the evolving role of design in a global, AI-influenced landscape. He also reflects on his career path, leadership lessons, and the value of versatility in design.
- 2025 National Festival of Making Announces Art Commissions
Creative Boom · May 14, 2025
Creative Boom reports that the National Festival of Making has announced its 2025 Art in Manufacturing commissions, featuring Matter at Hand, Morag Myerscough, and Liaqat Rasul. Each artist will collaborate with UK manufacturers to create site-specific works exploring sustainability, community, and material innovation. The projects will debut at the festival in Blackburn in July 2025.
Matter at HandAssembleNational Festival of MakingDarwen Terracottaart_culture - Tiquismiquis Club Crafts Official Yearbook for Laus Awards
Creative Boom · Feb 10, 2025
Creative Boom features Málaga-based studio Tiquismiquis Club and its design for the 54th ADG Laus Awards yearbook. The publication explores the theme of territory, connecting people and places through photography, maps, and textures. Founders Roberto Espartero and Juan Martin developed a dual-format book that celebrates geographic diversity and inclusivity in Spanish design.
Tiquismiquis ClubADG-FAD (Association of Graphic Design and Visual Communication of Spain)editorial - "Calm's Campaign Uses Humor to Highlight Mental Health Awareness"
It's Nice That · Jan 29, 2025
The article spotlights 'This is Not a Drill', a mental health awareness campaign by Calm, created in collaboration with T&P, The Young Arrows, and Common People Films. The short film series uses humour and drill music to encourage young people to talk about mental health. Directed by Kevin Hudson, the campaign aims to make conversations about mental health feel natural and urgent.
Common People FilmsT&PThe Young ArrowsCalm (Campaign Against Living Miserably)advertising - Reallusion's 3D Tools Revive Forgotten Historical Figures
Creative Boom · Nov 21, 2024
Creative Boom’s article by Tom May explores how 3D artist Jose Andrés García used Reallusion’s Character Creator and iClone tools to bring historical Spanish figures to life for the exhibition 'We the Spanish People'. The project, developed with The Legacy: El Legado Español, uses real-time 3D animation and Unreal Engine to visualize Spain’s contributions to American independence. The feature highlights both the cultural impact of the exhibition and the accessibility of Reallusion’s software for creatives.
ReallusionThe Legacy: El Legado EspañolThe Legacy: El Legado EspañolMinistry of Defense (Spain)motion - Pens and water bottles be gone: 6 identity applications that bring fun to the world of brand merch
The Brand Identity · Jun 12, 2024
The article by Poppy Thaxter showcases six creative examples of brand merchandise that go beyond typical promotional items like pens and water bottles. It highlights how studios such as Angel & Anchor, Odd Hours Studio, Wedge, Saint-Urbain, and Studio Gonzalo Hergueta have applied brand identities to fun and unexpected merch applications. The piece celebrates playful, colourful, and experimental approaches to brand expression through tangible products.
- Branding & Packaging for PAIST by Two Times Elliott
BP&O · Apr 4, 2024
BP&O features London-based studio Two Times Elliott’s branding and packaging for PAIST, a new sustainable toothpaste brand. The identity uses the LL Supreme typeface and a minimal, type-led aesthetic to disrupt the traditionally sterile oral care category. The design balances clinical trust with playful energy, supported by recyclable metal packaging and confident color use.
Two Times ElliottPAISTbranding - Felicidad on their journey and growth as a studio, and finding the ‘felicidad’ in their design work
The Brand Identity · Apr 24, 2023 · Interview
The Brand Identity interviews Felicidad, a Chilean–Spanish creative studio founded by Piedad Rivadeneira, about their evolution, philosophy, and international expansion. Joined by Design Director Simón Sepúlveda, they discuss their approach to narrative-driven design, cultural influences, and standout projects across tech, culture, and gastronomy. The conversation highlights Felicidad’s emphasis on conceptual depth, collaboration, and maintaining joy in their creative practice.
FelicidadSagmeister & WalshAppleMichelle Bachelet Presidential CampaignPre-Columbian Museum of Chilebranding