Designer · Art Director
I’ve gone back in time to when I illustrated and enjoyed cooking, which are things that now I realised I left behind.
I believe in the importance of expanding your vision to find the best solutions in any situation.
Good results lead to personal satisfaction and a motivated team.
I try to avoid getting obsessed with the magic word that is ‘creativity’.
The Brand Identity’s 'Working From Home' series interviews members of Barcelona-based studio Folch about how they adapted to remote work during the COVID-19 lockdown. Founder Albert Folch, designer Adriana Pons, and art director Josep Puy share their routines, home setups, and ways of staying motivated and creative. The conversation highlights personal reflections on balance, creativity, and maintaining positivity amid confinement.
The Brand Identity interviews Folch senior designer and art director Josep Puy about his creative process, teamwork, and evolution within the Barcelona-based studio. Puy discusses mentorship from Albert Folch, the studio’s collaborative culture, and their recent project Ecosistema del Diseño Español, a dynamic digital identity for Spain’s design industry. The conversation explores motion design, typography, and the importance of curiosity and communication in creative work.