Odd Design Cases
Designers behind the work
Designers and creative leads credited on Odd projects in press coverage.
Designers and creative leads credited on Odd projects in press coverage.
The Brand Identity’s article, written by Poppy Thaxter, curates seven standout branding and packaging projects for candle and fragrance brands. It highlights how design can visually express scent and atmosphere, featuring studios such as Oddity, Peach Blossom, Fook, Regular Practice, Stefan Jandl, With Projects, and Zak Group. The roundup showcases diverse materials, colors, and typographic styles used to evoke sensory experiences.
The article highlights six standout beauty brand identities that exemplify how design studios are responding to the growing demand for ethical, sustainable, and visually distinctive branding. Featuring work from Dothings, Decade, Date of Birth, Oddity, newkid, and Temporada, it showcases a range of packaging and identity approaches across the modern beauty industry.
The Brand Identity features Hong Kong-based studio Oddity’s creation of Oddity Fragrance, a perfume brand built around storytelling and sensory design. Led by founder and creative director Alice Mourou, the project combines tactile materials, expressive typography, and conceptual packaging inspired by the scents’ narratives. Collaborating with perfumers Mark Buxton and David Chieze, Oddity crafted a poetic, immersive identity that bridges visual and olfactory experiences.
BP&O’s feature on .Oddity Studio’s self-initiated project, .Oddity Fragrance, explores how the Hong Kong-based collective merges design and scent to create a multi-sensory brand experience. The project, developed with perfumer Mark Buxton, emphasizes craftsmanship, conceptual storytelling, and the intersection of art and design. The article positions the work as an experimental, poetic, and tactile exploration of inspiration and sensory perception.
Graphical House developed a sub-brand for Todd & Duncan’s 1867 accessories collection, balancing the brand’s heritage with a modern, progressive identity. The project includes a new maker’s mark, cohesive typography, and a refined Prussian Blue palette that connects digital and physical touchpoints. The result positions the collection as both luxurious and contemporary while maintaining the parent brand’s legacy.
Madrid-based studio Naranjo-Etxeberria redesigned New York fashion magazine ODDA from the ground up, creating a cohesive yet contrasting editorial system inspired by lyrical and typographic references. The redesign features three typefaces representing distinct voices and a refined masthead that aligns with the magazine’s new visual rhythm. The result is a timeless, adaptable design that balances unity and individuality across sections.
The article highlights MTWTF’s design for Jason Oddy’s book 'The Revolution Will Be Stopped Halfway,' which documents Oscar Niemeyer’s overlooked architectural projects in Algeria. Designed by Glen Cummings and Melia Tandiono, the publication uses alternating glossy and matte pages to distinguish photographic and typographic content, creating a tactile reading experience.
