Here Design Cases
Designers behind the work
Designers and creative leads credited on Here projects in press coverage.
Designers and creative leads credited on Here projects in press coverage.
Polytechnic created a whimsical and inclusive brand identity for Anywhere Book Club, a children’s reading initiative founded by Natasha Morgan and Saskia Sims. The identity centers on a tamandua mascot illustrated by Marcus Oakley, paired with expressive typography and nostalgic printed guides. The project blends playful design with educational purpose, encouraging shared reading experiences between children and adults.
AWP (As We Proceed) designed a nostalgic, sensory-driven identity for Los Angeles-based candle brand Elsewhere Fragrances. The project translates the brand’s themes of travel, memory, and scent into a tactile visual system using archival typography, textured packaging, and vintage-inspired imagery. The result evokes wanderlust and craftsmanship through both design and material choices.
The Brand Identity’s 'The Edit' highlights five recent branding projects from studios around the world. Featured work includes Angel & Anchor’s playful seaside-inspired identity for Little Sister, B&B Studio’s bright packaging for Citizen Spritz, Mint’s minimal Swiss-inspired design for HomeCourt, Pentagram’s nature-meets-tech identity for AI company Cohere, and Frans Hulet’s warm, type-led approach for Web3 project Eden. Together, the projects showcase diverse approaches to contemporary brand identity design.
Pentagram’s London partners Jody Hudson-Powell and Luke Powell created a new brand identity for AI platform Cohere, emphasizing a balance between technology and nature. The rebrand includes a custom type system, logo, website, and digital tools built around the concept of 'new nature' and Voronoi-inspired patterns. The result is a vibrant, fluid identity that stands apart from typical tech branding tropes.
The article by Seth Rowden explores how two period care startups, Here We Flo and Daye, are reshaping the language and innovation of the menstrual product industry. Here We Flo uses humour and inclusive language to challenge stigma, while Daye introduces CBD-infused tampons and other health innovations. Together, they represent a shift in both communication and product development within a traditionally stagnant category.
Heydays created a new brand identity for video meeting service Whereby following its rebrand from Appear.in. The identity, featuring illustrations by Icinori and the Roslindale typeface, aims to evoke imagination, curiosity, and calmness while reflecting the company’s Norwegian roots. The project followed a renaming process led by A Hundred Monkeys after a trademark dispute.
