Here Design Cases
2 cases across 2 studios
Designers behind the work
Designers and creative leads credited on Here projects in press coverage.
News & interviews
- Polytechnic Reinvents Reading with Anywhere Book Club Design
It's Nice That · Jun 2, 2025
Polytechnic created a whimsical and inclusive brand identity for Anywhere Book Club, a children’s reading initiative founded by Natasha Morgan and Saskia Sims. The identity centers on a tamandua mascot illustrated by Marcus Oakley, paired with expressive typography and nostalgic printed guides. The project blends playful design with educational purpose, encouraging shared reading experiences between children and adults.
PolytechnicAnywhere Book Clubbranding - AWP reveals tricks for visual identities of scents
It's Nice That · Nov 13, 2024
AWP (As We Proceed) designed a nostalgic, sensory-driven identity for Los Angeles-based candle brand Elsewhere Fragrances. The project translates the brand’s themes of travel, memory, and scent into a tactile visual system using archival typography, textured packaging, and vintage-inspired imagery. The result evokes wanderlust and craftsmanship through both design and material choices.
AWP (As We Proceed)Elsewhere Fragrancesbranding - New Brand Identity for Cohere by Pentagram
BP&O · Jun 29, 2023
Pentagram’s London partners Jody Hudson-Powell and Luke Powell created a new brand identity for AI platform Cohere, emphasizing a balance between technology and nature. The rebrand includes a custom type system, logo, website, and digital tools built around the concept of 'new nature' and Voronoi-inspired patterns. The result is a vibrant, fluid identity that stands apart from typical tech branding tropes.
- Period puns and CBD tampons. The story of two brands
BP&O · Nov 15, 2022
The article by Seth Rowden explores how two period care startups, Here We Flo and Daye, are reshaping the language and innovation of the menstrual product industry. Here We Flo uses humour and inclusive language to challenge stigma, while Daye introduces CBD-infused tampons and other health innovations. Together, they represent a shift in both communication and product development within a traditionally stagnant category.
Here We FloDayebranding