Mariane Vaillancourt
Creative Director · Art Director
In their own words
We were drawn to Elsewhere Fragrance’s commitment to an intentional laboratory production approach, using only premium ingredients and a hand poured method.
We aimed to evoke sentimentality and a yearning for the past through imagery that would reflect vintage aesthetics.
We were looking to present the information in a way that a friend would to you.
We thought it was also a nice allusion to the Whiskey Age Statement displayed on the real good bottles.
I also like standing on a stool or anything mildly high when I feel overwhelmed, it somehow gives me perspective.
Articles & interviews
- AWP reveals tricks for visual identities of scents
AWP (As We Proceed) designed a nostalgic, sensory-driven identity for Los Angeles-based candle brand Elsewhere Fragrances. The project translates the brand’s themes of travel, memory, and scent into a tactile visual system using archival typography, textured packaging, and vintage-inspired imagery. The result evokes wanderlust and craftsmanship through both design and material choices.
- July designs a “young and gritty” identity for Canadian dentistry Maison Dentaire
Montreal-based studio July created a youthful and gritty rebrand for Canadian dental clinic Maison Dentaire. The identity combines serif typography, hand-drawn illustrations, and monochrome tones to convey warmth and authenticity. The design balances professionalism with a friendly, human-centric approach that appeals to a younger audience.
- WORKING FROM HOME with Montreal-based studio July
The Brand Identity’s 'Working From Home' series interviews Montreal-based studio July about how its team adapted to remote work during the COVID-19 pandemic. Founders Emanuel Cohen, Mariane Vaillancourt, and designer David Song share their routines, home setups, and reflections on maintaining motivation and creativity while working apart. The conversation highlights the studio’s resilience, team spirit, and appreciation for balance and perspective during lockdown.