Emanuel Cohen
Creative Director · Founder
Studios:JulyAs We ProceedAWP (As We Proceed)
Quotes
“We set out to create a brand that felt dreamy yet grounded, playful but not childish, with just enough edge to appeal to students and city explorers looking for an affordable but meaningful stay.”
“Together, these typefaces create a dynamic typographic voice – part editorial, part street-smart – that mirrors the hybrid personality of Hotel Clouds – relaxed, affordable, and practical.”
“Through a combination of nostalgic references, modern playful elements, and the poetic imagery of clouds and daydreams, we crafted a visual language that invites guests to feel at home while sparking their sense of adventure.”
“Translating Elsewhere brand’s narrative of wanderlust and discovery into visual and tangible elements presented us with an amazing opportunity to explore the intersection of scent, memory and visual triggers.”
“Teeth, roots, bones, strings and pointy tools; we came up with characteristics that illustrate these aspects and translates them typographically – through fragility, growth, morphology, transformation, intricacy, detail and craft.”
“We immediately found that it could feel young and gritty, while conveying a sense of confidence and establishment.”
“All pale tones are slightly warmed up, while the faded black brings that genuine print and carbon paper kind of feeling.”
“Motivation comes naturally when you’re ‘surrounded’ by the right people.”