Fred Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Fred projects in press coverage.
News & interviews
- Fred Perry returns to Soho with a flagship that hums with music and attitude
Creative Boom · Mar 25, 2026
Fred Perry has opened a new flagship store on Lexington Street in Soho, designed by Brinkworth. The space, titled 'BIG Sound', merges the brand’s musical and subcultural heritage with a modern retail experience. Through sound-inspired architecture, lighting, and subtle tributes to Soho’s music history, the store redefines what a fashion retail environment can be.
BrinkworthFred Perryenvironmental - Fred. Olsen Cruise Lines launches industry-first 'Hybrid AI' campaign
Creative Boom · Jan 15, 2026
Fred. Olsen Cruise Lines has launched an industry-first 'Hybrid AI' advertising campaign that merges live action, CGI, photography, and generative AI. Created with Blunt House and produced by nmatic.ai, the campaign focuses on the emotional experience of sailing with the brand rather than destinations. It features a digital twin of a Fred. Olsen ship and a flagship TV commercial directed by Jonathan Jones, highlighting a responsible and efficient use of AI in creative production.
Blunt Housenmatic.aiFred. Olsen Cruise Linesadvertising - Explorers Club on scaling with intention and designing for the brave
Creative Boom · Dec 18, 2025 · Interview
Creative Boom interviews Explorers Club founders Ayo Fagbemi and Aaron Skipper about their rapid growth, philosophy of brave and playful design, and projects for major brands like Atlantic Records, Coca-Cola, and Instacart. The duo discuss how strategy and design intertwine to create culture-shaping work, emphasizing community, clarity, and collaboration. The article explores their process, from generative identities to tactile book design and live event branding.
- "Event Series Explores Paper’s Innovative Future with Creatives"
It's Nice That · Jan 8, 2025
The article announces 'New Dimensions: The Future of Paper', a UK event series by GF Smith in collaboration with Gmund and It’s Nice That. The events will showcase GF Smith’s new rebrand by Templo and feature talks from creatives exploring the intersection of paper and digital media, including Hato, Alice Isaac, and Holly Eliza Temple. The series celebrates paper’s evolving role in contemporary creative practice.
TemploGF SmithGmundGF SmithGmundbranding - Bon Temps’ standards and specification-inspired identity for Kelfred Optical is proudly system-led
The Brand Identity · Jan 19, 2024
Mexico City-based studio Bon Temps developed a system-led rebrand for Hong Kong eyewear manufacturer Kelfred Optical. The identity draws inspiration from industrial precision tools, featuring a grid-based system, modified Slussen typeface with ink traps, and a restrained palette accented by bright orange gradients. The result balances technical precision with contemporary style, reflecting Kelfred’s manufacturing excellence.
Bon TempsKelfred Opticalbranding - Studio Output Advocates for 4-Day Weeks and More Confident Design Graduates
Creative Boom · Nov 23, 2021 · Interview
Creative Boom interviews Studio Output’s managing director Gemma Ballinger and creative director Johanna Drewe about leading the London-based agency through the pandemic, adopting flexible working, and pursuing purpose-led design. The studio reflects on its evolution, recent rebrands for Mixcloud, CALM, and Tutorful, and ambitions to move toward a four-day work week. The discussion highlights how Output’s mission and client focus have become more ethically and socially driven.
Studio OutputMixcloudCALM (Campaign Against Living Miserably)branding - Fred Aldous by Saul Studio
The Brand Identity · Apr 29, 2019
The Brand Identity features Saul Studio’s refresh of the visual identity for Manchester’s long-established arts and crafts retailer Fred Aldous. Drawing from the store’s extensive archives and a vintage sign, the new identity introduces a seal alongside Fred’s signature, applied across digital, print, and spatial contexts.
Saul StudioFred Aldousbranding