Fred Design Cases
Designers behind the work
Designers and creative leads credited on Fred projects in press coverage.
Designers and creative leads credited on Fred projects in press coverage.
Creative Boom interviews Explorers Club founders Ayo Fagbemi and Aaron Skipper about their rapid growth, philosophy of brave and playful design, and projects for major brands like Atlantic Records, Coca-Cola, and Instacart. The duo discuss how strategy and design intertwine to create culture-shaping work, emphasizing community, clarity, and collaboration. The article explores their process, from generative identities to tactile book design and live event branding.
The article announces 'New Dimensions: The Future of Paper', a UK event series by GF Smith in collaboration with Gmund and It’s Nice That. The events will showcase GF Smith’s new rebrand by Templo and feature talks from creatives exploring the intersection of paper and digital media, including Hato, Alice Isaac, and Holly Eliza Temple. The series celebrates paper’s evolving role in contemporary creative practice.
Mexico City-based studio Bon Temps developed a system-led rebrand for Hong Kong eyewear manufacturer Kelfred Optical. The identity draws inspiration from industrial precision tools, featuring a grid-based system, modified Slussen typeface with ink traps, and a restrained palette accented by bright orange gradients. The result balances technical precision with contemporary style, reflecting Kelfred’s manufacturing excellence.
Creative Boom interviews Studio Output’s managing director Gemma Ballinger and creative director Johanna Drewe about leading the London-based agency through the pandemic, adopting flexible working, and pursuing purpose-led design. The studio reflects on its evolution, recent rebrands for Mixcloud, CALM, and Tutorful, and ambitions to move toward a four-day work week. The discussion highlights how Output’s mission and client focus have become more ethically and socially driven.
London-based studio Output created a new identity and website for the Berlin-based Alfred Landecker Foundation, focusing on typographic tension to reflect the fragility and resilience of democracy. The design uses contrasting typefaces Beatrice Display and Canela, a dynamic color palette, and commissioned illustrations to convey multiple voices and perspectives. The result balances editorial clarity with expressive imperfection to communicate the foundation’s mission.
The Brand Identity features Saul Studio’s refresh of the visual identity for Manchester’s long-established arts and crafts retailer Fred Aldous. Drawing from the store’s extensive archives and a vintage sign, the new identity introduces a seal alongside Fred’s signature, applied across digital, print, and spatial contexts.
The Brand Identity interviews AUFI co-founder Nick Bell about the company’s role as a matchmaker between ambitious brands and top creative agencies. The discussion covers AUFI’s founding story, its approach to pairing clients with agencies, and its collaborative Christmas project ‘Wrapping Up,’ which involved 12 London studios producing sustainable screen-printed wrapping papers. The project’s proceeds supported the charity Wrap Up London.