Designers and creative leads credited on Capita projects in press coverage.
The Brand Identity features Verve’s dynamic rebrand for YoungCapital NEXT, a Dutch initiative supporting early-career professionals. The identity centers on individuality and 'strength of character,' expressed through a custom typeface, vibrant palette, and energetic visual system. Collaborations included Lama Lama for web development and Cake Film & Photography for imagery.
Landscape created a new brand identity for RATIO, an innovation campus in Emeryville’s life sciences hub. The project features a custom typeface developed with Dinamo, a monochromatic palette, and a signage system that reflects the campus’s balance of scientific rigor and human warmth.
San Francisco-based studio Play created a new brand identity for Californian investment firm Refactor Capital, reflecting its mission to reform traditional finance through sustainability and compassion. The identity combines a customised Fellix sans with Self Modern serif, geometric circular motifs, and an earthy 'Refactor Red' palette. The result is a warm, approachable system that balances trust and innovation.
The Brand Identity’s 'The Edit' highlights five new design projects, including Mesh Scandinavia’s minimal rebrand for Kingsbury Run Capital. Other featured works include Eucalyptus’ Juniper identity with illustrations by Ilana Bodenstein, Warriors Studio’s energetic rebrand for Mungo’s Hi Fi, Daniel Britton’s industrial design for Centre 31, and Martin Maher’s elegant identity for jewellery brand bo•be. The roundup showcases diverse approaches to branding across finance, healthcare, music, logistics, and jewellery sectors.
BP&O features Ragged Edge’s brand identity for Assembly, a new London hotel by Criterion Capital. The identity centers on the concept 'Get Up And Go', using bold typography, energetic copywriting, and urban imagery to appeal to young, experience-driven travelers. The project includes a custom type-led logo, signage, packaging, and digital applications that reflect the vibrancy and diversity of the city.
The Brand Identity interviews New York-based creative agency Apartment One about their evolution since 2005, their collaborative process, and key projects including the East River Esplanade signage, Magnitude Capital’s rebrand, and Fatherly’s visual identity. The studio emphasizes listening, modular design, and creating a home-like environment that fosters creativity.