Agi Design Cases
Designers behind the work
Designers and creative leads credited on Agi projects in press coverage.
Designers and creative leads credited on Agi projects in press coverage.
The article profiles still life photographer Sam Nicklin, whose project 'Colours' transforms his collection of everyday objects into striking, colour-coordinated compositions. Drawing inspiration from vintage advertising and his love of collecting, Nicklin’s work blends nostalgic aesthetics with contemporary styling. The feature explores his creative process, influences, and commissioned work for luxury brands.
Creative Boom interviews illustrator Sharon King-Chai about her new children's book series, Mirror Magic. The books use mirror board pages and tactile illustrations to engage babies and toddlers, including those with visual impairments. King-Chai discusses her creative process, materials, and the emotional impact of her work on young readers.
The article spotlights Hyperfocus’ bold and experimental brand identity for Berlin-based creative agency IMAGINE. Drawing inspiration from editorial design and retro 3D aesthetics, the identity uses variable fonts, expressive typography, and structured graphic elements to reflect the energy of music and sound. The result is a flexible, subversive system that balances chaos and structure.
Creative Boom’s feature explores how New York studio CENTER designed the brand identity for BERO, Tom Holland’s new non-alcoholic beer. Founder Alex Center explains how the design merges British heritage with modern sensibilities, using personal storytelling, rich colors, and refined typography to create a premium yet approachable brand. The project emphasizes authenticity, moderation, and a brand-first approach over celebrity association.
The article explores Unimark International’s 1971 rebrand of Italian oil company AGIP, led by designer Bob Noorda. It details how the project refined the iconic six-legged dog logo, introduced a new logotype and typeface, and established a comprehensive corporate identity system spanning signage, packaging, and uniforms. The piece situates the work within Italy’s postwar economic optimism and traces its evolution through later updates in the 1980s and 1990s.
SEESAW features the website for Magic Beans, a fintech SaaS tool that helps startups manage their finances directly from Notion. The listing highlights the use of the Inter typeface and categorizes the project under fintech, SaaS, finance, and productivity.
BP&O features Seachange’s new branding and website for Auckland-based structural packaging studio Think Packaging. The identity and campaign celebrate the company’s obsession with cardboard through humorous, sculptural imagery and playful copywriting. The project balances irreverence with precision, using Sul Sans typography, Kraft-inspired colors, and interactive web design to express Think’s creative personality.
This interview with COLLINS design director Megan Bowker explores her journey from Alaska to New York, her growth within the studio, and her evolving design philosophy. She discusses her process, mentorship under Brian Collins, and the importance of having a distinct point of view. Bowker also reflects on the diversity of projects at COLLINS, including work for Equinox Hotels and Target’s More Than Magic brand.
