Hyperfocus

Works with Rhymes Display, Crystal, Tomato Grotesk, Denim INK, Silvana Text

Their own site is set in ABC Ginto, aktiv grotesk, Antarctica, Inter

Cases

• 86 Tales
• Brand and Website Redesign for 86 Tales
• Music

• Beyond One
• Brand Identity for a Digital Creative Agency
• Agency

• Cellect Energy
• Brand Identity for Cellect Energy
• Battery, Health

• DAYY
• Visual Identity and Motion Design for Dayy
• Motion, Narrative, Elegance

• Deutsche Bahn
• Design System Development for Deutsche Bahn Digital Platform
• Travel

• Deutsche Bahn
• Digital Design System for Deutsche Bahn

Key people

Designers and creative leads attributed to Hyperfocus in press coverage.

News & interviews

• "Hyperfocus Studio Revolutionizes Strategic Design in Key Industries"

  Creative Boom · Jul 15, 2025

  Creative Boom profiles Hyperfocus, a new strategic design studio founded by Paul Watmough-Halim and Jan Stein. The article explores how the studio integrates structure, clarity, and creativity to deliver brand systems that empower clients long after launch. Case studies like Nimuna and Undiscovered illustrate their approach to blending storytelling, design systems, and strategy.

  HyperfocusNimunaMrRecruitmentbranding
• Hyperfocus Crafts Bold Identity for IMAGINE Leveraging Music Power

  The Brand Identity · Nov 28, 2024

  The article spotlights Hyperfocus’ bold and experimental brand identity for Berlin-based creative agency IMAGINE. Drawing inspiration from editorial design and retro 3D aesthetics, the identity uses variable fonts, expressive typography, and structured graphic elements to reflect the energy of music and sound. The result is a flexible, subversive system that balances chaos and structure.

  HyperfocusIMAGINEIMAGINEbranding
  Poppy Thaxter

Clients