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Denim INK — 1 case
Used by Hyperfocus
Cases set in Denim INK, as credited by the studios in their own writeups.
Denim INK in the news
- MAG by LG2
BP&O · Dec 10, 2025
BP&O features LG2’s rebrand of Quebec-based condiment brand MAG, known for its innovative silica aerogel label technology. The new identity centers on a bold, mayo-inspired wordmark, vibrant color system, and editorial-style art direction that balances retro charm with modern simplicity. The project showcases LG2’s ability to create a cohesive, scalable brand system across packaging and digital applications.
LG2MAGbranding - Rabbithole reveals fragmented beauty in The Turner Prize’s 2025 identity
The Brand Identity · Nov 7, 2025
Rabbithole designed the identity for the Turner Prize 2025, hosted in Bradford as part of the UK City of Culture celebrations. The concept of 'fragmented beauty' uses layered die-cuts, circular cut-outs, and vibrant gradients to reflect Bradford’s contrasts and the prize’s critical rigour. The identity spans physical and digital applications, from signage and brochures to motion graphics, developed in collaboration with local fabricators and artists.
RabbitholeDuke MakesExtremeThe Turner PrizeBradford 2025 UK City of Culturebranding - "Rabbithole Redefines 2025 Turner Prize Identity with 'Fragmented Beauty'"
Creative Boom · Oct 23, 2025
Creative studio Rabbithole has designed the 2025 Turner Prize identity, inspired by Bradford’s layered character and the idea of 'fragmented beauty.' The tactile, imperfect system uses layered shapes, gradients, and die-cut materials to reflect the city’s energy and the prize’s spirit of discovery. The identity balances playfulness and precision, working across campaign, exhibition, and digital contexts.
RabbitholeTurner PrizeBradford 2025branding - Rabbithole celebrates the power of Bradfordians in their identity for the UK City of Culture 2025
The Brand Identity · May 7, 2024
Leeds-based studio Rabbithole has created the brand identity for Bradford 2025, the UK City of Culture. The design celebrates the authenticity and diversity of Bradfordians through a bold, community-driven visual system featuring a heart-shaped ‘BD’ logo, a meaningful three-colour palette, and flexible tools for public use. The identity aims to unite the district under a shared cultural banner while empowering residents to take ownership of the brand.
RabbitholeBradford 2025 UK City of Culturebranding