Deutsche Bahn
Design work for Deutsche Bahn, collected from the studios behind it.
- Design cases
- 3
- Studios
- 2
- Latest work added
- Sep 2026
- Digital Design 2
- Brand Identity 1
Design cases by studio
Hyperfocus (2)
- Digital Design System for Deutsche Bahn
- Hyperfocus helped Deutsche Bahn create a unified digital design system for its future travel-assistant products. The barrier-free Digital Product Platform provides reusable components and documentation for decentralized product teams.
- Design System Development for Deutsche Bahn Digital Platform
- Hyperfocus led the creation of a unified digital design system for Deutsche Bahn’s Digital Product Platform (DPP). The system established a central source of truth for multiple teams, enabling consistent design, accessibility compliance, and scalable collaboration across app and web products. It also fostered innovation and cultural alignment within the organization.
Strichpunkt (1)
- Brand refresh for Germany’s national mobility provider
- Strichpunkt repositioned Deutsche Bahn’s brand during a major phase of corporate restructuring and modernization. The work reflects DB’s future ambitions as a responsible, action-oriented, and continually improving mobility provider. Built around transparency as a core brand trait, the project communicates both progress and ongoing challenges, showing how teams are moving forward while acknowledging operational pressure and transformation. Strichpunkt helped shape a clearer brand expression for a company carrying major public responsibility for efficient, reliable, and climate-friendly rail mobility.
