Abel Design Cases
1 case across 1 studio
Designers behind the work
Designers and creative leads credited on Abel projects in press coverage.
News & interviews
- Illustrator Tanakan Bangnoi Turns Everyday Joy Into Art
Creative Boom · Sep 16, 2025
Creative Boom profiles Thai illustrator Tanakan Bangnoi, known as 'Think like a mustache', exploring his journey from self-doubt to international recognition. The article traces his evolution from sharing humorous depictions of Thai life on Facebook to rebuilding his career after setbacks, now creating satirical yet uplifting illustrations from his home in Ohio. It highlights his philosophy of resilience, humor, and finding joy in everyday life.
major Thai music labelsrenowned singersillustration - House of Adjaycent Combats Creative Burnout with Skincare Line
The Brand Identity · Aug 20, 2025
House of Adjaycent created Re:Label, a conceptual skincare line designed to address creative burnout through mindful packaging and emotional storytelling. The project uses tactile materials, poetic ingredient lists, and hand-drawn illustrations to transform self-care into a reflective ritual. Avoiding AI visuals, the team emphasized authenticity, imperfection, and human creativity in both concept and execution.
House of AdjaycentRe:Labelbranding - Studio Gruhl Crafts Cross-Cultural Visual Worlds
Creative Boom · Jul 30, 2025
Creative Boom profiles Berlin-based Studio Gruhl and its founder Malte Gruhl, exploring how the studio blends cross-cultural influences, craft, and strategic thinking to create emotionally resonant design work. The article highlights the studio’s boutique approach, its focus on collaboration and cultural context, and its resistance to trend-chasing in favor of meaningful, system-driven creativity.
Studio Gruhltechno labellifestyle media brandbranding - "Dani Sampson Launches STYX, a Myth-Inspired Water Brand"
The Brand Identity · May 7, 2025
The Brand Identity’s May 2025 edition of The Edit spotlights five global design projects. Highlights include Dani Sampson and Marcus Cheong’s mythologically inspired water brand STYX, Faith Studio’s sustainable identity for Label-Up, KUYA’s campaign for Floyd Mayweather’s supplement brand, TRiC’s refined refresh for BASSIKE, and Tino Nyman and Yatofu’s vibrant packaging for EnjoyaBowl. Each project showcases distinct approaches to storytelling, typography, and materiality.
- Studio Linear: From Side Hustle to Global Design Success
Creative Boom · Apr 1, 2025
Creative Boom profiles Studio Linear, the Maine-born, now globally distributed design studio founded by Andrea Beaulieu. The article explores how the studio evolved from a side hustle into a remote-first branding agency known for its work in cannabis, CPG, and music. Beaulieu discusses her leadership philosophy, the studio's culture of balance, and its upcoming rebrand and focus on the CPG market.
Studio LinearHouseplantrecord labelsbranding - Studio Linear: From Side Hustle to Global Design Success
Creative Boom · Apr 1, 2025
Creative Boom profiles Studio Linear, the Maine-born, now globally distributed design studio founded by Andrea Beaulieu. The article explores its evolution from a side hustle into a remote-first branding agency known for work in cannabis, CPG, and music. Beaulieu discusses leadership, culture, and the studio’s shift toward consumer goods and a refreshed identity for 2025.
Studio LinearHouseplantrecord labelsbranding - Qingyu Wu's Designs Blend Nostalgia with Modern Flair
It's Nice That · Dec 5, 2024
The article profiles Shanghai-based designer Qingyu Wu, whose nostalgic and experimental graphic design draws inspiration from mid-century objects, music culture, and everyday life. Working across branding, packaging, and album artwork, Wu blends bold color, layered textures, and typography to create distinctive visual identities for independent musicians and small labels.
Chui Wansmall labels and independent musiciansbranding - The Freelancers: Julia Miceli Pitta on freedom, flexibility, and facing new challenges in her work
The Brand Identity · Oct 20, 2023 · Interview
The Brand Identity’s interview with Argentine designer Julia Miceli Pitta explores her freelance practice, which spans brand identity, exhibition design, and teaching. She discusses her multidisciplinary approach, global collaborations, and recent projects including a brand identity for Nijad Dance Artists in New York. The conversation highlights her emphasis on flexibility, curiosity, and continuous learning in design.
- Daniel Carlsten creates an elegant identity system for Californian low-impact winery Sabelli-Frisch
The Brand Identity · Jun 30, 2020
The Brand Identity features Stockholm-based designer Daniel Carlsten’s elegant and minimal identity for Californian low-impact winery Sabelli-Frisch. Founded by cinematographer Adam Sabelli-Frisch, the brand’s design uses Futura typography, blind embossing, and a custom blue wax seal to convey sophistication and craftsmanship. The collaboration emphasized personal expression and subtle luxury over typical 'natural wine' aesthetics.
Daniel CarlstenSabelli-Frischbranding - Christopher Doyle & Co.
The Brand Identity · Apr 6, 2016 · Interview
The Brand Identity interviews Christopher Doyle, Creative Director of Sydney-based studio Christopher Doyle & Co., about their new website and recent branding projects. Doyle discusses collaborations with photographer Pierre Toussaint for The Jezabels, the Eat Burger identity with interior studio Amber Road, and his approach to typography and simplicity in design. The conversation highlights the studio’s focus on clarity, consistency, and understated design execution.
Christopher Doyle & Co.Amber RoadThe JezabelsEat Burgerbranding