Abel Design Cases
Designers behind the work
Designers and creative leads credited on Abel projects in press coverage.
Designers and creative leads credited on Abel projects in press coverage.
The Brand Identity’s May 2025 edition of The Edit spotlights five global design projects. Highlights include Dani Sampson and Marcus Cheong’s mythologically inspired water brand STYX, Faith Studio’s sustainable identity for Label-Up, KUYA’s campaign for Floyd Mayweather’s supplement brand, TRiC’s refined refresh for BASSIKE, and Tino Nyman and Yatofu’s vibrant packaging for EnjoyaBowl. Each project showcases distinct approaches to storytelling, typography, and materiality.
Creative Boom profiles Studio Linear, the Maine-born, now globally distributed design studio founded by Andrea Beaulieu. The article explores how the studio evolved from a side hustle into a remote-first branding agency known for its work in cannabis, CPG, and music. Beaulieu discusses her leadership philosophy, the studio's culture of balance, and its upcoming rebrand and focus on the CPG market.
Creative Boom profiles Studio Linear, the Maine-born, now globally distributed design studio founded by Andrea Beaulieu. The article explores its evolution from a side hustle into a remote-first branding agency known for work in cannabis, CPG, and music. Beaulieu discusses leadership, culture, and the studio’s shift toward consumer goods and a refreshed identity for 2025.
The article profiles Shanghai-based designer Qingyu Wu, whose nostalgic and experimental graphic design draws inspiration from mid-century objects, music culture, and everyday life. Working across branding, packaging, and album artwork, Wu blends bold color, layered textures, and typography to create distinctive visual identities for independent musicians and small labels.
Studio Gruhl, led by founder Malte Gruhl, has unveiled a new identity and website that reflect its focus on digital-first branding. The rebrand, guided by the studio’s manifesto ‘Dream More,’ emphasizes motion, interactivity, and AI-generated content over traditional print applications. In the interview, Gruhl discusses the studio’s evolution, collaborative approach, and vision for agile, adaptive brands built for the digital age.
The Brand Identity’s interview with Argentine designer Julia Miceli Pitta explores her freelance practice, which spans brand identity, exhibition design, and teaching. She discusses her multidisciplinary approach, global collaborations, and recent projects including a brand identity for Nijad Dance Artists in New York. The conversation highlights her emphasis on flexibility, curiosity, and continuous learning in design.
The Brand Identity features Stockholm-based designer Daniel Carlsten’s elegant and minimal identity for Californian low-impact winery Sabelli-Frisch. Founded by cinematographer Adam Sabelli-Frisch, the brand’s design uses Futura typography, blind embossing, and a custom blue wax seal to convey sophistication and craftsmanship. The collaboration emphasized personal expression and subtle luxury over typical 'natural wine' aesthetics.