ACC Design Cases
Designers behind the work
Designers and creative leads credited on ACC projects in press coverage.
Designers and creative leads credited on ACC projects in press coverage.
This®Studio rebranded Backcountry Access (BCA) with a functional, geometric identity that merges safety, inclusivity, and outdoor authenticity. The new logo, dubbed the MountainBolt, doubles as a tactile design element on products, while the typographic system and color palette reinforce clarity and accessibility. The project reflects the studio’s deep connection to backcountry culture and commitment to life-saving design.
The article profiles London-based designer Ciaran Birch, exploring his evolution into freelance work focused on custom typography and wordmarks. It highlights his recent collaborations with brands like Salomon, Martine Rose, and musicians such as Quade, emphasizing his process-driven approach to crafting bespoke type and logomarks. Birch discusses his 'half-baked' archive of type sketches and his commitment to type-led visual storytelling.
Baxter & Bailey brought their humorous and candid talk 'The Design Laundry' to OFFF Barcelona, celebrating the messy, mistake-filled side of creativity. The session featured confessional stories from designers including Rian Hughes, Jamie Ellul, Francis Jackson, and Daljit Singh, highlighting lessons learned from professional blunders. The project aims to build a community archive of creative mishaps that encourage openness and learning within the design industry.
The article by Poppy Thaxter on The Brand Identity highlights five standout serif typefaces frequently used in branding projects: LL Bradford, Editorial New, Romie, Tobias, and Reckless Neue. It explores how each typeface has been applied by various studios across industries, showcasing their versatility and aesthetic qualities. The piece serves as a curated roundup of serif fonts that continue to shape contemporary brand identities.
The Brand Identity interviews Alexis Foucault and Tom-Jacques Perret, founders of Paris-based studio UNVEIL, which has quickly gained recognition for its AI-driven creative approach. The duo discuss their backgrounds, philosophy, and projects such as the award-winning AI film 'Ellie' and their Awwwards-recognised website. They share insights into their process, tools, and ambitions to expand their team and explore physical exhibitions.
The article by The Brand Identity, written by Poppy Thaxter, highlights ten standout brand identities created for architecture practices around the world. It explores how each design captures the philosophy and vision of its respective studio, showcasing thoughtful and human-centered approaches to architectural branding. Featured projects include work by studios such as SPGD, Warriors Studio, and DutchScot.
SEESAW features Acctual, a fintech platform that enables users to pay bills using cryptocurrency. The listing highlights the website design and its use of Inter and Selecta typefaces, positioning Acctual within the Web3 and finance sectors.